New ideas for lead generation include integrating QR codes and chatbots into social media to provide instant responses to potential buyers and sellers.
NEW YORK – Real estate professionals are always looking for leads. Rather than relying solely on third-party advertising, experts agree that organic leads can help companies break the lead-versus-reward cycle.
Some ideas:
- Convert blog posts, promotional materials, and other resources such as guides to getting to your city or neighborhood into visually appealing PDFs that you can download.
- Create a landing page on your website that requires an email and phone number to receive downloadable guides and content.
- Manychat can be added to social media so real estate professionals can capture post-engagement leads. For example, start a conversation with a potential buyer by letting them know that you can send them a link to a specific property if they type a specific word in a comment.
- Google Local Services Ads allows your business or individual's photo and contact information to appear at the top of real estate search results, along with a “Google Verified” badge.
- QR codes can also be an effective tool in marketing, especially when placed on landing pages that are relevant to users or offer small gifts to local hotel or Airbnb guests.
- Chatbots are another great way to capture users interacting with their social media inboxes and can help you schedule listings and send listings to potential buyers and sellers. Masu.
Source: Inman (01/11/24) Hulbert, Kate
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