Spotify and podcaster Joe Rogan have signed a new non-exclusive deal reportedly worth $250 million. Spotify said no to Logan's podcast. 1 in the world. Photo by Monica Graff/UPI
February 2 (UPI) — Joe Rogan and Spotify have signed a new deal for his podcast, said to be worth $250 million, that will make “The Joe Rogan Experience'' available on other platforms.
The Wall Street Journal first reported that the deal is described as a multi-year deal that includes a guaranteed minimum and a share of advertising revenue.
advertisement
Spotify has held exclusive streaming rights to the Logan Podcast for three years, but the new deal will allow it to be distributed on Apple Podcasts, Amazon Music and YouTube.
Spotify said, “For more than three years, The Joe Rogan Experience has consistently been the No. 1 podcast around the world.
Spotify said in a statement: “Since podcasts became exclusive to Spotify, overall consumption of podcasts on the platform has increased by 232%. As a result of this exponential growth we've seen, this is more than ever before. of advertisers.'' This led to a 45% increase in the show's 2023 revenue and an 80% increase in revenue from 2021 to 2023. ”
The comedian and actor started his podcast in 2009.
In 2022, Spotify took steps to remove 70 episodes in which Logan said the N-word. Mr. Logan called it a political blowjob.
The action comes as musicians Joni Mitchell, Neil Young, Crazy Horse, Nils Lofgren and others stream music from their platforms to protest the alleged spread of COVID-19 misinformation on their shows. It was done quietly.
Spotify lost billions of dollars in market value after Neil Young removed his music catalog from the platform.
Rogan's podcast featured guests right-wing conspiracy theorist Alex Jones and Proud Boys founder Gavin McInnes.
In 2022, Spotify apologized to employees for the controversy its podcast caused.
