In this members-only episode of Geek Warning, James speaks with Colnago's CEO and Head of Marketing.
Colnago recently debuted its newest C68 model, the C68 Gravel. It looks like a very good gravel bike in itself, but what's more interesting is to get a better understanding of what that new bike means for Colnago's overall strategy going forward. It was acquired in 2020 by a UAE-based investment group.
In this members-only episode of Geek Warning, James speaks with Colnago CEO Nicola Rosin and Colnago's head of marketing Manolo Bertocchi to get the scoop on where Colnago is headed (and surprisingly well). “Most Desirable People''), and who the brand envisions as its customer base for the next few years (hint: it's probably not you).
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As a teaser, you can listen to part of the episode for free here…
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