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Mirka Privodanova, Pinterest's head of Europe, Middle East and Africa, joins Omar Oakes to discuss the photo-sharing platform's journey to reach nearly 500 million users and advance e-commerce deals with Amazon and Google. Let's talk about next steps.
Privodanova was known as Mirka Kramer before announcing her name change in 2016. media leader Two years ago, we articulated how Pinterest could succeed as an enabler of e-commerce while avoiding the “toxicity” that plagues social media. She claims its user base is much wider than “housewives and mothers” and is proud of its important Gen Z demographic, which advertisers covet.
She's also candid about her advertising load, why Pinterest's stock price fell after its recent earnings report, why the company cut 5% of its workforce last year, and, of course, why she's passionate about media. He also answered questions about whether he was there.
Listen below, or click “Subscribe” to play the episode in your podcast player of choice.
Privodanova said: “Explicit signals tell you which users are telling you what they like, so you can see what they’re pinning, what they’re saving, and what they’re searching for. “How do I make dinner for my family tonight?” “What should I wear?” — that's more positive content. . Throughout our history, we as a company have taken an industry-leading approach to mental health and truly preventing toxicity from entering our platform. ”
highlight
1:46: Pinterest Q4 Revenue, 2024 Digital Media Market Trends, Partnerships with Amazon and Google
6:41: Pinterest’s appeal to Gen Z and our efforts to maintain a positive platform
11:54: Grow your business through user retention and international markets
15:43: AI, ad load, and partnerships in the digital advertising industry
21:10: Pinterest growth, audience, and advertising.
This episode was edited by our production partner Trisonic.
The Media Leaders Podcast is a twice-weekly show where our journalists interview the most influential people in advertising and media, as well as the next generation of future leaders and rising stars. We also review the biggest stories in the media and discuss the latest opinion pieces from our featured columnists.
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