of dallas cowboys They led the NFL in total attendance during the 2023 season, posting a 12-5 regular season record for three consecutive years. According to the NFL's official attendance numbers, the Dallas Cowboys once again led the league, while the Chicago Bears finished in last place behind the Arizona Cardinals and Las Vegas Raiders.
Dallas has ranked No. 1 in average home attendance every year since AT&T Stadium opened in 2009. The stadium's capacity when expanded was 100,000, which ranks second in the league. SoFi Stadium can only hold a few hundred more people.
The Cowboys averaged 93,594 fans per home game in 2023, up from 93,465 in 2022. Although the New York Jets were second behind Dallas in total season attendance, the Giants had the second-highest average attendance on MetLife, with an average attendance of 93,594. The number of fans is 79,307.
Cowboys lead NFL in attendance for 14th consecutive season
Dallas' NFC East rivals the Giants, Eagles and Commanders were ranked 2nd, 13th and 27th, respectively.
Jerry Jones' Cowboys remain the world's most valuable sports franchise. The team is worth a whopping $8 billion, $1.8 billion more than the second most valuable team, the New England Patriots. The Cowboys have managed to command a huge valuation despite not having won the Lombardi Trophy since 1995.
According to Forbes, of the 50 most valuable sports franchises in the world, the NFL oversees 30 of them. The staggering numbers prove just how dominant the NFL has become in American sports culture. Football first became the nation's most popular sport in 1972 and has not slowed down since then.
AT&T Stadium will not host World Cup finals
Jerry Jones and Dallas had envisioned hosting the 2026 FIFA World Cup Final, but the committee chose MetLife Stadium in New Jersey to host the final. This came after several media reports a few weeks ago that AT&T Stadium would be selected to host the finals.
Jones said the decision was a close one and that he was proud of Dallas' efforts to make the world's most prestigious game a success. Dallas will still host his nine World Cup games in his 2026 cycle. That would give local fans more chances to watch the games.
“What we had to sell was that we believed we represented what America was supposed to be at the heart of this country.” Jones said. “And we believe we showed the future. And we tried to sell it. And we believed that their committees were into that, rather than going to other coasts, New York or Los Angeles. I was hoping you'd agree. It was a hell of a fight. We're almost there.”
