Comedian Tony Hinchcliffe has signed a distribution, advertising and marketing deal with Studio71 for his popular live podcast, Kill Tony, TheWrap exclusively reveals.
The comedy show-style live podcast has captivated audiences across platforms, with many participants going viral on TikTok with their short comedy sets. The simulcast podcast generates over 2 million downloads per episode, and in 10 years of operation he boasts over 150 million video views and audio downloads.
Studio71 sells podcast advertising and integrated brand partnerships across audio and video. The company will also help Hinchcliffe build a robust podcast network by bringing Golden Pony Podcasts under the organization's umbrella.
Hinchcliffe is a stand-up comedian, author, and podcast host based in Austin, Texas.
“Kill Tony” records live episodes at Comedy Mothership, Joe Rogan's club in Austin. The open mic format may be relatively unusual for podcasts. But the brand is finding more and more success by bringing up-and-coming comedians on stage.
Kill Tony's upcoming tour will include sold-out shows at Los Angeles' Kia Forum and YouTube Theater, as well as two shows at New York's Madison Square Garden this summer. In 2025, the live podcast will also be played at London's O2 Arena and even larger venues.
“My entire team is thrilled to be able to work at such a high level in such a large venue and is now an unstoppable promotional force. Brian Redbun and I started working together “At the time, I never could have imagined it would be this big, and I couldn't be happier to be in the arena and home of the great state of Texas,” Hinchcliffe said in a statement.
“We're thrilled that Tony and his team have entrusted us with his highly successful podcast to continue its growth trajectory,” said Craig Jordan, SVP of Podcast Brand Partnerships at Studio71, in a statement. “I am doing so,” he said. “We provide him with our bespoke, customized services to grow his audience and opportunities to new heights, increasing revenue through distribution, marketing and best-in-class advertising sales growth. I look forward to increasing it.”
The deal was brokered by Seth Jacobs and Alex Murray of Brillstein Entertainment. Shana Davis, Brian Lieberman, and Vadim Dyment negotiated the contract on behalf of Studio71.
