PRX Chief Operating Officer Jason Saldaña and Sonic Union Executive Creative Director Hal Petro on how to truly integrate podcast storytelling and brand at South by Southwest (SXSW) I will give a lecture.
The Fireside Chat will be held on March 8th at 11:30 a.m. at the JW Marriott in Austin, Texas.
In an ever-expanding world of media, the relationship between brands and podcasts can sometimes feel like a tension gap between journalistic integrity, compelling stories, and the pursuit of ROI. In our Fireside Chat, we explore how to integrate your goals to truly connect your audience to your brand with integrity, purpose, and opportunity. This conversation explores how branded podcasts can take risks with creative content to grow new audiences while connecting and deepening their communities. We explore how podcasting should be part of every brand's media plan, exploring ways to contextualize emotionally complex stories that are immersive, natively global, and lead to viral consumption. prove.
In June 2023, PRX and Sonic Union entered into a strategic partnership to jointly provide podcast creation and production services to brands looking to create original podcasts.
One of the world's top podcast distribution companies, Pulitzer Prize-winning public media organization PRX is a veteran audio producer who has partnered with leading consumer brands, creatives, and mission-focused organizations to create original podcasts. It is also home to our in-house team, PRX Productions. So are Ben & Jerry's, Patagonia, Simon & Schuster, the Women's Suffrage Centennial Committee, and America Abroad Media.
“I am extremely honored to share the stage with my friend and collaborator Jason, who I also have great respect for and who is a wise champion of PRX’s continued leadership in the podcast space.” said Halle Petro of Sonic Union. “PRX and Sonic Union have many unique similarities, including a focus on independent creative within large technology companies and holding companies. This is a continuation of our collective work to develop standards for brand-supported podcasts.”
“PRX is proud to bring podcasts from Condé Nast, Smithsonian Institution, PBS, and more to our listeners. What we see time and time again is that the format allows for creativity and flexibility, while at the same time It's also a way to tell heartfelt and unforgettable stories,” said Jason Saldaña. , Chief Operating Officer of PRX. “We are at an exciting moment as listenership continues to grow in the U.S. and around the world. We have the opportunity to use the media to
