LinkedIn is increasing investment in journalism and news amid widespread retreat by industry technology rivals, says editor-in-chief Dan Ross Said Sarah Fisher of Axios.
As Fisher reports, “Professional-level content from journalists and publishers is often used as a springboard for further engagement by everyday LinkedIn members,” Ross said. Because of our professional focus, political and polarizing content is intentionally not featured like business content.
“'We believe that when members and professionals come to LinkedIn, they should be able to gain insights that will help them become better at their jobs and the jobs they want to pursue,'” Ross said, adding that the company The kind of content members who indicated they were “very cautious” about this wanted to see.
“LinkedIn has worked with us to appeal to all types of news sites, with a particular focus on news sites that cover business and professional topics.”
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Chris Rausch
Chris Roush is dean of the School of Communication at Quinnipiac University in Hamden, Connecticut. He previously served as the Walter E. Hussman Sr. Distinguished Professor of Business and Journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, the Atlanta Journal-Constitution, the Tampa Tribune, and the Sarasota Herald Tribune. He is the author of the leading business reporting textbook, “Show me the Money: Writing Business and Economy Stories for Mass Communication,'' and “Thinking Things Over,'' a biography of former Wall Street Journal editor Vermont Royster.
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