Their service also adds a context-aware aspect
Announcements continue to come in about AI being used in radio and audio applications.
Price Brothers, a sister company of advertising agencies oink ink radiorecently launched a contextual ad service for “host read” ads on podcasts. Uses dynamic targeting combined with voice cloning technology.
Partner Dan Price said in a statement that podcast ads read by hosts are highly effective and that context, such as localization, increases effectiveness.
“The hurdle was scalability. So we started experimenting with cloning.”
The company's new service allows advertisers to dynamically “stitch together” creative content that is relevant to the listener's context and environment, with the added scale of synthetic voice.
“For any podcast host working on a brand like Staples, for example, recording 1,400 locations is unrealistic,” Jim Price said in the announcement. “So we thought, 'Why not, with the host's permission, clone the host's audio and combine it with new audio to effectively create a version that is relevant to the listener?'”
Price said consumers are skeptical about the quality of cloned audio because it is often fake or inconsistent, but the company has experimented to get the best results.
We also highlighted the benefits of context awareness based on factors such as the listener's location, the name and type of app they're using, and the activity they're participating in.
Podcast publishers and producers can make changes, updates, or corrections to audio previously recorded by a host, such as updating a URL or incorrect promo code, without waiting for the host to return to the studio or perform makeup. We believe this tool can also be applied. good.
they posted demo presentation About contextual advertising services.
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