Want to be featured in the App Store? Develop new features using Apple's latest technology. Looking for similar featured spots on Apple Podcasts? Consider charging listeners for your podcasts.
At least according to Semafor, which cited multiple anonymous podcast executives who claim this is Apple's standard.
An independent podcast executive told Semaphore that after asking the company in recent months how it could promote itself on the merry-go-round, Apple executives said the show would join the platform's new subscription program. He suggested that. Another podcast executive told Semafor that while Apple Podcasts subscriptions weren't a big source of revenue for them, the benefit of having their podcast feed featured made it worth it.
By the way, the App Store also seems to give preferential treatment to paid subscription apps. This rule, at least not explicitly stated in the formula, should surprise no one. Apple openly loves services revenue.
Apple Podcasts as a service has spent more than a decade without a direct monetization strategy. Starting in 2021, Apple Podcasts will encourage podcasters to paywall their content (which may already be paywalled using other methods), a great feature for both podcasters and listeners. .
Podcasts, the type that Apple regularly promotes, usually bring in a ton of revenue. Apple has paved the way to board that ship. But the challenge for Apple is to increase its direct support revenue for podcasts. That's because while Apple could take a cut of it, it can't exactly claim to make the big-budget ad deals that support major podcasts.
Like Apple, I care about the bottom line, so please listen to my new podcast (it's free) and support my sponsors (it's worth it). Thank you, fam.
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