Today, Google Podcasts, the fourth most popular podcasting app in the United States, is shutting down. According to a recent report, this wildly popular app is coming to an end at the same time as his fourth most popular podcasting app, beating out many other apps, behind Spotify, Apple Podcasts, and iHeartRadio.
This begs the question about YouTube TV, which is the fourth most popular product on the market.
Google has a long history of shutting down popular services that, in some cases, dominate the market. One of his most well-known victims is Google Reader, his RSS reader that dominated RSS programs but was shut down in 2013.
Why is Google shutting down Google Podcasts? And why is YouTube TV different? Let's take a closer look at what makes YouTube TV different. Unlike other services like Google Podcasts, YouTube TV has a clear path for Google to make money.
YouTube TV has suffered huge losses since its launch, but it has a path to profitability within the next few years.
Reputable research group MoffettNathanson released a report stating that YouTube TV is on track to add 1.5 million new subscribers annually. Moffett-Nathanson predicts YouTube TV will become the largest live TV provider in the U.S. in a new report for NextTV. This makes YouTube TV bigger than his Comcast, Spectrum, DIRECTV, and DISH.
According to a report by MoffettNathanson, YouTube TV is expected to reach breakeven in 2024 and reach $600 million in net income in 2026.
Google typically discontinues products it deems there is no way for it to make a profit. Even a low-cost project like Google Reader costs money. For Google, if you're not making money or have no way to make money, your time is limited.
Because of this, YouTube TV is unlikely to suffer the same fate as popular apps like Google Podcasts and Google Reader.
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