Edison Research's Infinite Dial 2024 report, supported by Audacy, Cumulus Media, and SiriusXM Media, documents significant growth in U.S. podcast listeners (including monthly and weekly listeners) . Edison Research announced the results of its annual study last week during a live event on its Podcast Movement Evolutions. The full report is available online here.
According to the survey, 67% of Americans ages 12 and older have listened to a podcast, up 3% from 64% in 2023. Monthly podcast listenership also increased by 5%, from 42% in 2023 to 47% in 2024.
Weekly podcast listeners have grown to 34% of the U.S. population ages 12 and older, up from 31% in 2023. That's an estimated 98 million Americans listening to podcasts each week, moving us closer to the 100 million listener milestone.
The industry faces challenges such as a decline in downloads due to changes in the iPhone operating system. However, this year's Infinite Dial report provides compelling evidence that despite these challenges, podcast listening continues to grow.
This report provides an overview of podcast listening, dividing the U.S. population into three groups in terms of podcast familiarity and listening habits. Only 16% of Americans don't know the term “podcasting,” and the same percentage (17%) know about it but have never heard of it. This suggests that her one-third of the population are potential podcast listeners.
The middle group consists of 20% who have tried podcasts but haven't listened to them in the past month, and 13% who have listened to them within the past month but not in the last week. These groups represent a further third of the population, indicating potential for growth in regular listeners.
Finally, 34% of the U.S. population listens to podcasts weekly, highlighting the strong engagement at the heart of podcast audiences.
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