Podcast production company Neon Hum has been acquired by Sony Music's global podcast division.
The move streamlines the company's U.S. creative division and expands its rental services operations under Neon Hum founder and CEO Jonathan Hirsch.
In his new role as Vice President of Global Podcasts and Head of U.S. Creative, Mr. Hirsch will lead the U.S. Creative business and report directly to Steve Ackerman, Executive Vice President and Head of Global Podcasts at Sony Music.
Sony Music invested in Neon Hum in 2019 and this acquisition will continue the development of premium podcasts across its subscription channel The Binge and always-on entertainment.
Additionally, Sony Music will further expand its rental production business to provide services beyond audio production and branded podcasts for clients.
“We have worked closely with Jonathan and the team at Neon Ham over the last few years and are proud of his creative commitment to producing our successful true crime and consistently high-profile premium programming. I highly value their strategic vision,” Ackermann said. “This move allows us to take full advantage of Neon Hum’s creative and production input as we further expand our roster of original and client programming.”
“Neon Hum and Sony Music have always been aligned in our audio-first mindset and approach,” said Hirsch. “We're excited about the next step as the Neon Hum team becomes a full part of Sony Music Podcasts and Premium He will continue to produce his content.”
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