Demonstrate the power of podcast advertising and engage your audience

IAB Podcast Upfront brings together audio leaders and podcasting companies to spotlight the growth and future of streaming audio

new york, April 11, 2024 /PRNewswire/ — Over the past five years, podcasting has proven its potential as one of the fastest growing digital channels, offering brands an impactful and intimate way to connect with their audiences. We have provided it.upon May 9thIAB brings together brands, agencies, and media buyers. 2024 IAB Podcast Upfront Get exclusive previews of the latest and most innovative podcast programs, including announcements from podcasting's top talent.The event will be held at new york city in 360 Madison Avenue (venue etc.) and virtually on IAB.com.

The IAB Podcast Upfront examines key trends as a leading market for streaming audio, including niche audience growth, podcasting diversity, and podcasting's global expansion. Leading podcast networks and audio publishers will share their insights on accelerating this medium and showcase its ability to increase return on investment (ROI).

The IAB Podcast Upfront is hosted by two of the leading voices in the podcast community. Jenna KutcherRachel Rogers, New York Times bestselling author and host of the podcast Goal Digger, entrepreneur, investor, and founder of Hello Seven. Both hosts' podcasts can be found on the YAP Media Network.

“With engaging programming and a loyal listener base, podcasting has established itself as a market powerhouse and continues to engage with millions of users. 135 million Americans “Every month,” he said. david coen, CEO of IAB. “There has never been a better time for brands to stake their claim in both streaming audio and podcasting to define the next era of growth.”

Additionally, the IAB announces the 8th Annual IAB. we Investigation of podcast advertising revenue. Prepared for IAB. PricewaterhouseCoopers LLP (“PwC”). This quantifies the annual podcast ad revenue generated over the past year and shows how podcast ad revenue has more than doubled since 2020.

“Looking back over nearly 20 years of evolution, podcasting has established itself as a dynamic medium, and IAB has been at the forefront of connecting buyers and publishers, building trust and growing investment.” he said. matt chapo, Director of Digital Audio and Video, IAB. “At this year's IAB Podcast Upfront, expect presenters to highlight the latest monetization opportunities, technological advances for brand safety and suitability, and introduce exciting new content. ”

About IAB
of interactive advertising bureau Enabling the media and marketing industries to thrive in the digital economy. Its members include more than 700 of his leading media companies, brands, agencies and technology companies responsible for selling, distributing and optimizing digital advertising marketing campaigns. The industry organization conducts important research on interactive advertising while educating brands, agencies, and the broader business community about the importance of digital marketing. In partnership with IAB Tech Lab, IAB develops technology standards and solutions. IAB is committed to professional development and increasing the knowledge, skills, expertise and diversity of employees across industries.Through the activities of the Department of Public Policy Washington DC, the industry association advocates for its members and promotes the value of the interactive advertising industry to legislators and policy makers. IAB was founded in 1996 and its headquarters are: new york city.

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