Substack shows are now available on Spotify. The partnership will allow Substack podcast creators to add her Spotify distribution to their programs in “just a few clicks.” The move could increase the streamer's library after scaling back its exclusive podcast ambitions in favor of broader distribution last year, including a non-exclusive renewal with prominent vaccine enthusiast Joe Rogan. be.
When you listen on Spotify, you'll see a padlock (or a “Paid” tag, if applicable) next to your Substack podcast. Before you can start listening, you'll need to link your Substack account.
Some Substack podcasts are free and can be listened to immediately after linking your account. For paid programs, you'll need to pony up the program on Substack before you can listen on Spotify. (This move is more focused on growing Substack's audience than offering freebies.) But you don't need Spotify Premium. Whether you have a free or paid plan, you can listen to the same Substack content.
Spotify says podcast creators have complete control over their content, subscriber base, and revenue. A podcast creator must select the option to sync with her Spotify in the creator's account settings during setup. This makes all current and future shows instantly available on the streaming platform.
This partnership builds on the Spotify Open Access API provided by publishers such as Calm. economistFreakonomics Radio, Patreon, Dateline NBC and wall street journal Also used to leverage the music platform's listener base. Its appeal to creators is easy to see. Spotify reports that he has 602 million monthly active users and 236 million premium members at the end of 2023.
