Courtney Poulos’ property listings feature all the essentials of a luxury lifestyle: crystal whiskey decanters and cocktail glasses, fine furniture sets, stunning sculptures and murals, and even a portable pizza oven. You don’t have to buy a Poulos home to enjoy the high-end décor that comes with a pricey property; Poulos sells the décor from her luxury listings online and earns a commission on the sales.
She uses Chirpyest, a groundbreaking platform available to members of the National Association of Realtors through NAR REALTOR Benefits® that empowers real estate professionals to innovate their marketing approach. They can create a personalized digital storefront for each property listing and share the items that bring that look to their home. Clients can then shop for those items on Chirpyest. Chirpyest partners with over 800 retailers, including Pottery Barn, The Home Depot, Wayfair, and Benjamin Moore.
“This allows us to offer design advice to our clients, but with a little extra flair,” says Poulos, broker and owner of ACME Real Estate, a Los Angeles firm that specializes in reselling design-driven renovations. “Rather than a third party getting paid, we put that value back into our business.”
Agents share links to their favorite retailers within the storefront, and when buyers click through and make a purchase, the agent earns a commission. It’s a win-win: buyers get quality recommendations and agents get rewarded. Real estate professionals can also use Chirpyest for their personal shopping needs. By leveraging the platform’s cashback feature, they can earn rewards while purchasing items for themselves. It’s like getting rewarded to shop.
“I used Chirpyest to help my clients turn their homes into inviting homes by simplifying the decorating process,” said Nicole Mickle, an agent with Olympus Executive Realty in Orlando, Fla., adding that her clients often move to the area with unique design preferences. Mickle also uses social content to highlight their design style and share local insights.
Chirpyest has enabled pros like Poulos and Mickle to enhance their marketing in the following ways:
- Showcasing the best: Your agent will create a customized collection of merchandise relevant to your property – stylish furniture, smart home gadgets, chic décor and more – to create a visual feast that will resonate with potential buyers.
- Guide buyers: Buyers often have a hard time imagining the possibilities of a space, and by curating the store, agents provide inspiration and practical ideas. From kitchen essentials to cozy bedroom setups, every detail matters.
- Seamless Integration: Chirpyest shopping boards and product links integrate seamlessly into blog posts, social media link lists, emails, and any other form of marketing.
With Chirpyest, Mickle was able to easily curate rooms from the platform’s extensive collection of retailers on the Florida Homes & Living Chirpyest Shopping Board, allowing customers to easily order the perfect décor pieces to transform their new home into a personalized home.
Mickle’s experience with Chirpyest extends beyond client service. “Personally, I use Chirpyest to shop and get cash back on my purchases,” she says. But the real magic is in the professional realm: Nicole’s Chirpyest integration allows her to generate additional revenue streams while supporting her clients.
Her vision for 2024 is clear: to expand her reach. She aims to grow in the Jacksonville and Tampa markets and reach more clients with her unique approach. Additionally, she is building a national referral network of agents to foster collaboration and shared success.
Poulos launched her brokerage’s new website in January, focusing on streamlining her team to focus on high-performing agents and bringing in ACME’s in-house design firm, Per_Forma. “Our commitment is to showcase style, substance and performance more than ever before,” she says.
So how does Chirpyest fit into her business plan? “It will definitely be a key part of our success,” she asserts. By leveraging the ACME Chirpyest shopping board, ACME aims to improve its buyers’ experience and continue its upward trajectory.
In the competitive real estate market, innovation is key to success. Chirpyest empowers agents to gain curation, influence, and revenue while improving the buyer experience. If you’re looking to level up as a real estate professional, consider adding Chirpyest to your toolkit. Your clients and your wallet will thank you.
