The real estate industry is dynamic and constantly changing, so continuous learning is key to staying competitive and succeeding. The Houston Association of Realtors (HAR.com) is committed to providing its 48,000 members with the tools and resources they need for continued success. Central to this mission are HAR’s comprehensive educational and professional development offerings, designed to meet the diverse needs of real estate professionals at every stage of their careers.
Diverse learning platforms
Understanding that flexibility is important for busy professionals, HAR delivers education through a variety of platforms. Whether you want the immediacy of a live, in-person course, the convenience of virtual training, or the flexibility to learn at your own pace, HAR has something to suit every need. Whether it’s webinars, Facebook Live sessions, or larger events like networking lunches and meetups, we ensure our members can access learning opportunities at times that suit their schedules – during the day, evenings, or weekends.
Suitable for all experience levels
A commitment to inclusivity in education is a hallmark of HAR’s Professional Development department. Whether you’re a new agent just starting out or a seasoned professional with over 20 years of experience, HAR has courses and training tailored to your specific needs. This comprehensive approach ensures that all members, regardless of experience level, benefit from the latest industry knowledge and skills.
Stay ahead with cutting edge topics
HAR prides itself on being at the forefront of industry developments, offering courses on cutting-edge topics such as artificial intelligence (AI), risk mitigation, and cyber threats. These subjects are increasingly important in today’s digital world, where technology is upending the real estate industry. For example, HAR’s recent Technology Summit was a groundbreaking event designed to teach members how to leverage innovation to deliver even greater value to consumers. This proactive approach ensures HAR members stay ahead of the curve.
HAR Platinum: A great toolkit for success
Beyond education, HAR offers its members an outstanding package of tools through the HAR Platinum program. This premium package is packed with a variety of products designed to elevate real estate agents’ professional capabilities. Members get access to a powerful rating system, comprehensive marketing platform, enhanced website, branded app, and more. These tools are specifically designed to help real estate agents streamline their operations, increase recognition, and build stronger relationships with their clients. The HAR Platinum package gives members everything they need to succeed in a competitive industry.
Advocacy and inclusion
Advocacy is a cornerstone of HAR’s mission. Through grassroots, member-led efforts, HAR actively defends private property rights and makes homeownership accessible to all. Additionally, HAR partners with various allied groups to ensure all members have access to learning opportunities in an inclusive environment. This dedication to inclusivity and advocacy underscores HAR’s commitment to supporting all members in the real estate industry.
Affordable Housing Initiatives
Affordable housing is a major challenge in today’s market. HAR hosts monthly webinars, classes, and an annual Housing Symposium to provide our members with the knowledge and tools they need to help consumers navigate these challenges. These educational programs provide valuable insight to identify products and services that can help make homeownership a reality, enabling real estate professionals to better serve their clients.
Specialized training and qualifications
For those looking to specialize or gain additional certification, HAR offers a variety of cost-effective and accessible classes. For example, our Shift for Success webinar series connects members with subject matter experts to guide them on the latest industry trends and business skills they need to grow and thrive. Our newly launched 10-week Business Management program also provides members with a better education on business-related tactics. These specialized training sessions help members hone their expertise and stand out in the competitive real estate market.
Reality of Real Estate
HAR also launched a “Real Estate Reality” landing page that serves as a valuable resource for real estate agents and consumers alike. The platform provides insight into the critical role real estate agents play in the transaction process, highlighting their value and expertise. By educating the public and reinforcing the importance of professional real estate services, HAR is helping to elevate the industry.
Conclusion
The Houston Association of Realtors is committed to advancing the success of its members through comprehensive educational and professional development programs. By offering diverse learning platforms, addressing current industry topics, advocating for homeownership and promoting inclusivity, HAR ensures its members are well-prepared for career success. To learn more about HAR’s educational opportunities, visit har.com/education.
Latisha Grant is chair of the Houston Association of Realtors’ Professional Development Advisory Group.
