A new home goods store opened Thursday at the Galleria Dallas, and it’s not located in any other shopping mall in Texas.
H&M is expanding into the Dallas area with a new home-focused store called H&M Home, opening at North Dallas Mall. This is the first H&M Home to open in the Southwest and the retail giant’s 10th home goods store to open in the U.S.
“H&M at the Galleria Dallas has been a very strong store for us in the Texas market and we are excited about the opportunity to expand our space with H&M Home,” an H&M spokesperson said.
The 7,500-square-foot home goods department is adjacent to the existing clothing department, which is more than 20,000 square feet. The two stores have separate entrances. Still, H&M Home retains many of its origins: Prices for the various items in the store are comparable to clothing in H&M clothing stores. For example, bath towels sell for $20.99 and duvet covers sell for $64.99.
Quinton Moultrie took a peek inside the store on Wednesday and said the H&M Home store appears to sell higher-end products, but they’re not “outrageously priced.”
“This one’s actually bigger than the one in Los Angeles,” said Moultrie, who manages the Galleria’s PacSun.
The opening of H&M Home will also help diversify the store options at The Galleria, one of Dallas’ major shopping centers.
“It fills a void in home goods,” said Angie Freed, general manager of the Galleria Dallas, which closed its doors to Pottery Barn during the pandemic.
Founded in 2009, H&M’s home division sits somewhere between IKEA and big-name brands like Williams-Sonoma and Pottery Barn. Its selection isn’t as extensive as department stores, but its styles are simple and fashionable, in keeping with the brand’s clothing division’s goal of creating a trendy home. Its selection includes children’s tabletops, pillows, decorative items, and more.
The opening of the H&M home goods store also follows the addition of home goods and furniture to Banana Republic stores at the Galleria last year. BR Home furniture is sold online and in 19 stores across seven states.
H&M and other retailers have been criticized in the past for participating in fast fashion, the practice of mass-producing trendy styles quickly at a low cost to consumers so they can quickly replenish their wardrobes, which can lead to a lot of waste when old clothes are thrown out.
“The brand is expanding a range of initiatives to help keep its products in circulation for longer,” the company said in its most recent annual report.
The Swedish company also faced a slow recovery from the pandemic and competition from Spanish clothing retailer Zara and China’s Shein, only naming Daniel Elver as CEO in January.
