United® Real Estate today announced the merger of United Real Estate | Dallas with REAL Dallas Properties & Management, adding 70 agents to United’s Dallas operation and expanding its North Texas presence to more than 800 agents.
The move will transition REAL Dallas Properties from a commission-split model to a transaction-fee model that allows agents to retain 100% of the total commission earned on each transaction, according to the company, which United says will put agents in the best position to negotiate competitive client commissions and win more business.
According to the announcement, the merger will give Real Dallas Properties agents access to United’s offices in Dallas, Fort Worth, Grapevine, Frisco and Houston. The merger will add United’s differentiated marketing, support services and technology.
Broker and co-owner Luna Zenati explains why United was the right choice at the right time.
“We are excited to merge with United as we felt our culture and commission model were a perfect fit,” Zenati said. “We are combining the best of both worlds: keeping our company culture and strong agent group while adding national partners and their resources at no cost to our agents. With this merger, our agents will get a pay raise, not to mention access to exciting services that were not available before, such as PPO health insurance, asset management and retirement plans, Lead Boost, Marketing Hub, national training, and more. We are upgrading and becoming a better version of ourselves.”
Co-owner Nike Valadez commented on the benefits of United’s model: “With industry change on the horizon, we are preparing our agents to be flexible in how they run their business. The transition from a commission split model to a transaction fee model will enable our agents to negotiate more competitive client commissions and win more business in every market. As owners, we spend most of our time managing the day-to-day operations of our brokerage, but this merger will eliminate many of those duties, allowing us to spend more time building business relationships, recruiting, and doing what we love – real estate. We are gearing up for growth and expanding our resources so our agents can be more competitive in winning clients.”
Rick Haas, president of United Real Estate, commented on the synergies created by the merger: “It makes great sense for Luna and Nike to join United today. Their experience and positive, passionate energy will contribute to our growth and success in our Greater Dallas operations. In addition, their agents will have access to even more services, support and tools that will greatly improve their business and client outcomes.”
For more information, https://www.unitedrealestate.com/.
