In this episode of the Real Trending podcast, Tracy Belt interviews co-founder Julie Harris. Coached by Tim and Julie Harris. Harris has deep insight into what agents are currently struggling with (inventory!) and provides a sure-fire way to find more listings.
She also examines industry trends such as the value of expanding one's center of influence, focusing on fewer, more meaningful goals, and breaking them down into daily and weekly tasks. It emphasizes the importance. By setting weekly goals and consistently taking positive actions, agents can make great strides in their business. Julie shares a pivotal moment in her career and she recommends three things agents should do to transform their business.
A summary of the learning content is as follows.
- Lack of inventory is a big challenge for real estate agents, but being proactive and creative in finding inventory can lead to success.
- The Real Estate Board lawsuit has created uncertainty for the industry, but agents can overcome this by being more professional and transparent in representing buyers.
- The most successful agents are those who are proactive, stay educated, and focus on expanding their center of influence.
- Pivotal moments in a real estate career can include strategic shifts, such as targeting the luxury market or going back to basics that have proven to work in the past.
- To change business, agents must focus on generating new business, continuing their education, and expanding their centers of influence every day. Focus on fewer, more meaningful goals and break them down into daily and weekly tasks.
- Always take proactive steps to move your real estate business forward.
- Invest in self-development and maintain a healthy lifestyle for overall success.
- Narrowing down weekly goals helps agents stay focused and avoid getting overwhelmed.
Here are some of today's interviews. The transcript below has been lightly edited for length and clarity.
Tracy Belt: There is also the uncertainty of commission litigation. Sitzer's case has been decided and is on appeal, but there are a ton of copycat lawsuits across the country. Agents and brokers are nervous. How do you coach that fear? What are your recommendations for future agents and brokers?
Julie Harris: The first thing to remember is that change doesn't happen overnight. It's hard to imagine that everyone would wake up and the world would change completely. That's unlikely. We have to remember that there are literally hundreds of years, millions of transactions, and millions of real estate professionals who have been doing things in a way that makes sense for a very long time. And it is very unlikely that you will suddenly try to change it.
When Sitzer was selected, some of the first people to call wanted to get their facts straight. Sure, it's more negotiable, but there's no noticeable change. We need to be more transparent. They are more cautious with their buyers. They are doing something radical called a buyer presentation. We are used to listing presentations. All of our coaches utilize Buyer Presentation from day one.
The RealTrending Podcast features some of the brightest minds in real estate. Each week, brokerage leaders, top agents, team leaders, and industry experts share their secrets to success, trends, and lessons learned to navigate this ever-changing industry. Hosted by Tracy Belt, produced by Elissa Branch.
