Today we're bringing you a conversation with two amazing guests. Kyle Draper, speaker, author, and video marketing therapist; fin locker.
Kyle and Brian combined their industry knowledge and networks to co-author a book titled Rethinking Everything: What You 'Know' About Being a Next-Generation Loan Officer. This book is full of valuable insights and knowledge about what you need to know next. A generational loan from 37 different industry voices and leaders.
“Embracing an educator-first mindset, coupled with a desire to support, engage, and develop early homebuyers, will characterize the next generation of loan officers. It’s about making sure the home can support these essential qualities,” Viaud said.
In today's conversation, they discuss the importance of social media presence and strategy, how different methods and platforms can be used to reach the next generation of homebuyers, and how loan originators can We shared a lot of knowledge, including how we need to adapt. In a rapidly changing market.
For more information about the book and what you'll learn, check out this article by HousingWire.
A summary of the learning content is as follows.
- Loan originators need an effective social media strategy to reach new homebuyers.
- Educate, address misconceptions and add value to attract mortgage buyers.
- Personal branding and trust are essential for loan originators in the digital age.
- A positive mindset drives loan originator success and business growth.
Related to this episode:
The Power House Podcast is about leadership, markets, and entrepreneurship in the housing industry. Every Thursday, Clayton Collins speaks with her CEOs and founders to uncover how the most influential executives are thinking about business growth, operational strategy, and leadership.
