Listed inventories remain 36 percent below typical levels from 2017 to 2019, partly due to the sharp rise in interest rates in 2023. Unparalleled competitive environment for distributors. And this trend is likely to continue into 2024, with inventory expected to decline 14% year over year as homeowners find themselves in a tough spot with low mortgage rates.
- Inventory levels for 2024 are: 14 percent decrease Year after year.
- April is the busiest month for sales. 60% of sellers spend up to 3 months preparing their home — Your professional guidance is highly sought after.
- Realtor.com's Listing Toolkit offers a cutting-edge suite of products that help agents win more listings and sell more listings.
Daniel Hale, Chief Economist at Realtor.com, said, “In recent years, as the number of residential listings has declined, the number of real estate agents on the market has increased, making the environment more competitive for both consumers and real estate agents.'' The data shows that.”. “Our data shows that from 2017 to 2019, there were nearly four unique homes listed per agent, but last year that number dropped to less than three.”
almost 75% of sellers Contact an agent as soon as you start thinking about selling or at the beginning of the process. As such, these sellers are now actively searching for experts to guide them over the next few months.
“The leads our agents receive in November, December, January and February will become sellers we meet in the spring,” said Lauren Bowen, Robert Slack's chief operating officer. “Given the competitive market conditions, we were looking for a product that could get motivated sellers in front of our distributors.”
Robert Slack agents tried out Realtor.com's new subscription-based solution, the Listing Toolkit.helps agents stand out from the competition, converts motivated sellers into customers faster, and makes it easier to find the right buyers. “Listing Toolkit has the potential to be one of our highest converting listed lead sources and could be a game changer in this market,” said Bowen.
What was particularly impressive was the speed with which motivated seller leads poured in just hours after agents activated their accounts. Bowen said initial testing showed that lead generation time for active listings was reduced from the typical 90 days to 30 to 45 days. Bowen attributes the faster listing times to highly motivated sellers who are “ready to choose an agent.”
According to Bowen, one of the features that resonated most with Robert Slack agents was the ability to send automated offers, including videos, to prospects before the first meeting. “They understand the value they're getting from us even before we walk in the door,” Bowen said. Your agent can detail what sets you apart from your local competitors, and they can do it quickly. “In today's market, it doesn't help if you send her a proposal three days later. You have to be sensitive,” she said.
Bowen also praised the buyer matching feature. This feature makes it easy to find local buyers whose budget and preferences match your listings and connect directly with a buyer's agent.
click hereFor more information on Realtor.com, please visitlist toolkit.
Inman exclusive promotion: Get 30% off the Listing Toolkit through March 15, 2024.
Discount expires March 15, 2024. Discount applies only to new purchases of Listing Toolkit products. 30% off the standard list price in effect at the time of sale.
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