Frisco, Texas — On Thursday, Netflix announced that its newest series, “America’s Sweetheart: Dallas Cowboys Cheerleaders,” will premiere in summer 2024.
This series will follow the 2023-24 Dallas Cowboys Cheerleaders squad from start to finish. It starts with auditions and training camp and continues throughout the NFL season. His seven-episode series from Emmy Award-winning director Greg Whiteley and the team behind Cheer and Last Chance U gives viewers unfiltered access to this iconic team and series.
The Dallas Cowboys Cheerleaders, led by longtime director Kelly Finglas, opens its doors to document the personal stories behind the uniforms, and the drive, hustle and drama between cheerleaders and coaches. will be revealed. For many people, making the team is a dream, but it's just the beginning.
- One Potato Productions and Boardwalk Pictures in partnership with Campfire Studios
- Executive producers: Greg Whiteley and Adam Leibowitz of One Potato Productions. Boardwalk Pictures' Andrew Freed and Dane Lillegard; Ross M. Dinerstein and Rebecca Evans of Campfire Studios
“The access and creative freedom we need to create the kind of work we want to create doesn't come easily, especially when you're dealing with a brand as big as the Dallas Cowboys,” Whiteley said. he said. “To their infinite credit, the Cowboys gave us unfettered access and left us alone for the year we were filming DCC. We were able to capture an authentic portrait of one of the oldest and most beloved institutions in pop culture.”
Charlotte Jones, executive vice president, chief brand officer and president of the Dallas Cowboys Cheerleaders, agrees.
“I'm excited to see the results of a season spent every step of the way with Greg Whiteley and a great staff,” Jones said. “This open-access storytelling captivates viewers with every episode, and Netflix’s global stage is the perfect platform to showcase it.
“We realized that the opportunity to transparently share our season journey and the emotions, challenges and joys we experienced along the way was exactly what our fans and viewers wanted. Over the decades, the Dallas Cowboys Cheerleaders have achieved the status of “often imitated, but never equaled.”
