Dallas – Messi enthusiasm will fill the Cotton Bowl, but it will also drive fan support that Dallas-area businesses hope will benefit.
A Miami team led by Lionel Messi, considered the best player in the world, comes to the Cotton Bowl in Dallas on Monday night. Fair Park operators know the seriousness of the game.
“Hosting large-scale events impacts the local economy by tens of millions of dollars,” said Fair Park CEO Brian Luallen. “Let me give you an example: When Karol G played here last September, he generated more than $10 million in taxes for Texas, of which he directly benefited Dallas for $2.5 million. ”
Monday's matchup is expected to draw 30,000 to 40,000 fans inside the Cotton Bowl. The economic ripple effect from fans filling bars, restaurants and hotels will help the Dallas area achieve its larger goal of hosting World Cup-level soccer.
“Messi is crazy,” said Jesus Nájera.
Najera's Oak Cliff Sportswear Shop is “soccer heaven” for soccer fanatics. And his small shop is thriving because a man came to town.
“They want to see Messi,” Najera said. “Everyone wants to meet Messi.”
Trey McNickle and Fletcher Byrd are two guys Dallas area businesses wish they had more football fans with.
“I can't wait,” Bird said. “It's Messi. I have to meet him. I'll see him for the first time. I'll wait for him in the rain, in the cold, in the sleet, whatever. It's Messi, so I have to do it.”
“He's the perfect player to play this game,” McKickle said. “It's a once-in-a-lifetime chance to meet him.”
