EoS Fitness spin bike room. [Photo: EoS Fitness]
Last year, EoS Fitness announced it would move its headquarters from Phoenix to Dallas as part of its expansion plans into Texas. The company opened its first “high value, low price” Texas gym in Euless in January. Today, the company announced a major milestone and aggressive plans for continued growth.
A big milestone? Earlier this month, I became the 1 millionth EoS Fitness member. The company currently has more than 125 locations “open or in the process of opening” in Texas, Arizona, Florida, Nevada, Southern California, and Utah, with additional nationwide expansion planned.
EoS CEO Rich Drenberg [Photo: LinkedIn]
EoS said it recently opened its fifth location in the Houston area and its sixth location in Texas. But this is just the beginning of the company's aggressive plans to open 50 new locations in the Houston metropolitan area and Dallas-Fort Worth, “bringing approximately 2,800 new jobs to the Texas market by 2028.”
EoS says that while it aims to grow, it keeps an eye on the quality of each step in stimulating the heart.
“As we grow, we are constantly evolving and looking for ways to improve our gym,” Rich Dorenberg said in a statement. “And as we continue to expand and enter new territories, we have had to stay nimble and sometimes get creative.”
“We opened 40 storesth We opened our gym in January 2020 and despite the challenges of the pandemic, we have since more than doubled in size and opened 80 gyms.th The gym will open in May 2023,” Dorenberg added. “This is a testament to our agility as a company and how we are constantly innovating to improve the member experience.”
More than just spin bikes: from movie theaters to grass areas to 'gamified' training
Founded in 2014, EoS says most stores are open 24 hours a day, seven days a week, and memberships start at $9.99 per month, offering “an always-on, affordable, premium fitness experience.” Masu.
And it's not just weightlifting machines or spin bikes. EoS says it offers a variety of group fitness and cycling classes, along with features like MOVEoS Cinema, which “allows members to exercise in a movie theater environment.” EoS Yard is a grass functional training area with battle ropes, sleds, tire flips, and more. Many locations have expansive kids' clubs, indoor pools, hot tubs, and saunas.
EoS said it also offers innovative recovery options, including The Tank, a brand new recovery space equipped with Hyperice percussion massagers, Normatec compression boots, professional stretch tables and CryoLounge+ loungers. A “recovery room” dedicated to complete relaxation using a human touch massage chair.
The company says each store also offers top-of-the-line cardio equipment, Olympic lifting platforms, and “high-end smart technology strength equipment such as EoS Smart Strength powered by EGYM.” This is a 7-piece smart technology line that personalizes and gamifies each piece. We provide workouts tailored to members' individual goals and fitness levels. ”
Plans for over 250 gyms by 2030
To date, EoS says it has invested millions of dollars in new and existing gyms, created thousands of jobs, and opened more than 2.5 million square feet of fitness space across the United States. Texas and Florida will likely lead the way. The company's continued expansion – EoS's five-year growth plan is to open more than 250 gyms by 2030.
EoS said it plans to invest “tens of millions of dollars” in existing stores by 2030 to revamp amenities and bring next-level recovery options and high-tech training solutions to traditional gyms. .
“For EoS, growth is about more than just opening new gyms,” said Dave Reiseman, EoS Chief Growth Officer. “Our growth and improvement mindset applies equally well to the gyms we have already opened. It is essential for us to keep all our gyms in top condition and provide our members with the most innovative fitness equipment and machines available, as well as best-in-class amenities and services, regardless of age. is.”
Please put it on the list.
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Back in May, Phoenix-based gym chain EoS Fitness announced it would move its headquarters to Dallas as part of its expansion plans into Texas. Today, the company announced the opening of its first gym at 2401 Rio Grande Blvd. in Texas. At Euless. The chain, which has more than 100 stores open or in development nationwide, plans to open additional stores in Fort Worth and DeSoto later this year, as well as several in Houston in February.
