MindHandle CEO Eric Harris said his Dallas-based company was acquired by Liquid Agency. [Photo: LinkedIn]
Dallas-based employment branding agency MindHandle has been acquired by Liquid Agency, a San Jose, California-based brand consulting and activation firm.
Liquid Agency said the move builds on recent momentum in optimizing and aligning employee, customer and brand experiences in its service offerings. Liquid Agency's current and former clients include Walmart, Nasdaq, Google, UGG, Nike, Nordstrom, Microsoft, GE, Silicon Valley Bank, John Deere, and Ernest Packaging Solutions.
Financial details were not disclosed.
“Liquid Agency's employee experience and culture practices are now our niche as the landscape of how employers need to pivot post-pandemic to remain competitive is in constant flux. [of] This is the greatest growth and demand,” Liquid Agency CEO Scott Gardner said in a statement. “As an agency specializing in employee experience, working with MindHandle allows us to add scale and fresh ideas for the future.”
Increasing “brand magnetism” among consumers and employees
Founded in 2010, MindHandle is an employee communications agency that helps companies attract and retain talent in large, distributed workforces.
The agency said its “brand magnetism” perspective focuses on aligning the belief systems of consumers and employees to foster success.
“The world's best brands don't just tell us what to do and what to buy. They remind us of who we really are. That awakening, as consumers, It shouldn't be limited to our experience. It should happen in the workplace, where we spend a third of our lives,” MindHandle CEO Eric Harris said in a statement.
Mindhandle said the company believes that a mismatch between customer and employee values often leads to brand battles.
The company said the combination of Mindhandle's approach and expertise will build on Liquid Agency's leading position as a full-service consulting firm.
Expanding your company's footprint
Harris joins Liquid Agency as practice leader for employee experience to further shape and grow this area of focus and importance to Liquid and its clients.
“This is a dream for Mindhandle as we have always prided ourselves on building our brands from the inside out. Thanks to the Liquid Agency team, we are proud to be working across all areas of branding, from employees to customer experience. It allows us to better support our clients,” Harris said.
Gardner also noted how valuable MindHandle's client-specific expertise is.
“Gaining our staff's extensive experience from brands such as TopGolf, Callaway, Frost Bank, Texas Health, Nothing Bundt Cakes, and True Food Kitchen further expands our industry expertise and provides access to businesses in the South Central region of the United States. ,” Gardner said.
Please put it on the list.
Dallas innovates every day.
Sign up to stay up-to-date on what's new and next in Dallas-Fort Worth, every day.
Read next
-
Todd Tucker and Bill Milkalite, both from TRG (formerly The Richards Group), have worked on memorable ads in recent years, including appearances in Chick-fil-A's EAT MOR CHIKIN Cow campaign, The Home Depot, and Fruit of the Loom. I am in charge of the work. .
-
Dallas-based independent advertising agency Firehouse has announced the promotion of three female leaders. Principals Erica Baker and Megan Ward have been promoted to partner, and Emily Black has been promoted to principal in addition to her role as group account director. “Erica, Megan and Emily are seriously committed to Firehouse,” CEO Steve Smith said in a statement. “From day one, they all leveraged their roles to make the agency and its results better.” The agency was also named one of the nation's Best Places to Work by Advertising Age for the second year in a row. He also announced that. According to the fire department…
-
Exploring new frontiers in advertising, Doable's founders forged a strategic partnership with global network Worldwide Partners and established an independent research institute. Their target is his undervalued $480 billion consumer market.
-
Dallas-based restaurant company Brinker International has added industry veteran Steve Kelly as vice president of GALE, the marketing and award-winning business agency supporting the company's CRM (customer relationship management) efforts. . The company said his two moves will allow Chili's Grill & Bar to serve guests “in a more engaging way” as it revamps its digital presence. “Steve is one of the most talented leaders I've ever worked with, and his diverse skill set is an asset to our company,” George Felix, Chili's chief marketing officer, said in a statement. It will accelerate our marketing strategy.” “Being a brand that is relevant and unique within a culture requires a 360-degree focus.
-
MEL (Messianu/Edelman/Lerma) focuses on earned-centric media, creative, and It said it would provide expertise in digital solutions. Latin people.
