DALLAS — Dallas Mavericks superstar Luka Doncic plans to debut a new design of the Jordan Luka 3 sneaker during the NBA playoffs, The Boardroom's Nick DePaula reports.
Doncic is expected to wear his latest signature sneaker this Sunday as the Mavericks begin their 2023 playoff campaign against the Los Angeles Clippers.
April 4, 2024. Dallas, Texas, USA.Dallas Mavericks guard Luka Doncic (77) warms up before the game
Jerome Miron-USA TODAY Sports
The official announcement of Luca 3 took place last Monday. The sneakers are scheduled to be released to the public in July. The launch of the Luca 3 marks Doncic's third offering in his exclusive line of signature shoes, following the release of the Luca 2 last June.
The inspiration for these shoes goes back to Doncic's custom 1968 Chevrolet Camaro. Especially with Jordan's signature logo under the hood.
These shoes are decorated in vibrant shades of mint, purple and pink and are designed to evoke the evocative atmosphere of a sports car dashboard at night.
“This car-inspired design is fun,” Doncic told DePaula. “The speed and control you need is just as important on the court as it is on the road.”
Paolo Banchero of the Orlando Magic and Sato Sabally of the Dallas Wings will wear special edition Luka III, according to details from DePaula.
In a conversation with Esquire's Nick Remsen, Doncic detailed how he is actively involved in the design process, meeting regularly with Jordan to refine the final look. .
“I have meetings with Jordan every few months,” Doncic told Remsen. “They put choices on the screen and I tell them what I like and what I don’t like, and that’s how we arrive at the final product.”
The Luca 3 incorporates Jordan Brand's Isoplate technology, which aims to stabilize your foot within the sneaker. According to HYPEBEAST's Logan Fairbrother, this model boasts a lighter and wider frame than its predecessor.
NBA Insider Marc Stein reported that Doncic signed a five-year contract extension last August to reaffirm his dedication to Jordan Brand, continuing his collaboration with the brand until at least 2029. guaranteed that it would. Doncic and Jordan's relationship with his brand began in December 2019.
Doncic averaged 33.9 points, 9.8 assists and 9.2 rebounds in 70 games and was a top candidate to make the All-NBA First Team for the fifth straight season.
