Plans call for 70 luxury residences and 30 workforce housing units on the upper floors.
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The 30-story tower marks the beginning of an effort by two prominent downtown Dallas real estate owners to create a walkable community that connects several neighborhoods in the city center.
Pacific Elm and Headington Co. are working to develop a mixed-use high-rise on Headington-owned land at the intersection of Ross Avenue and Field Street. Plans call for 70 luxury residences and 30 workforce housing units on the upper floors.
“Adding housing to neighborhoods at all price points is a priority for us,” Billy Prewitt, chief investment officer of Pacific Elm Properties, told the Dallas Urban Design Peer Review Panel on January 26. ” he said.
Further down the tower, 150 hotel rooms, 12,000 square feet of meeting space, and 10,000 square feet of food and beverage space with underground parking will be built.
The two companies have created a unified master plan for approximately 30 acres along the Woodall-Rogers Freeway between the West End, the Arts District, and other parts further south of downtown. Together, the two companies own approximately 16 acres of land.
Pacific Elm previously planned to build a 25-story building with an 18-story office tower and 300 apartments on adjacent land in the Field Street neighborhood at 1100 and 1012 McKinney, on the other side of Griffin Street. The plan was made clear. Prewitt said the project is still in the design stage.
Prewitt told the Dallas Business Journal that the larger project could include as much as 4 million square feet of development space if fully built out.
The developer has submitted updated plans to the City Design Commission. Their goal is to create a cohesive community with pedestrian connectivity between adjacent neighborhoods. Kimley-Horn is the engineering firm for the project and Abetya Tibbs is the architect.
“This is a great site that will help reconnect all of these neighborhoods. It's a lost connection,” said Cameron Bales of Tully Associates, the project's landscape architect.
The plan also would reconfigure the Woodall Rogers exit ramp to Field Street to improve pedestrian and vehicular access between downtown and other neighborhoods.
“We basically had the option to do what most developers do and make it the next center of the world for downtown Dallas. And Headington had a choice. We have 10 acres next to us and they made the same choice,” Prewitt said.
“We both felt that working together on something more cohesive and integrated would be the best outcome for the neighborhood.”
