EarthX's Half-Earth Day spotlights EarthxTV's global momentum » Dallas Innovates

Last Thursday, on a perfectly clear night on the grounds of Trammell S. Crowe's Dallas home, EarthX previewed the 2024 Congress and deep dives into key developments on EarthxTV, where the company announced that it was “Half a Earth”. It was celebrated on a day called “Day of the Day''.

Crow, founder and CEO of EarthX and EarthX Media, hosted an evening of awareness, education, networking, and announcements for EarthX. The event brought together chief sustainability officers, conservationists, green builders, green energy executives, volunteers and more to “Toast Mother Earth, Texas Style.”

EarthX founder Tramell S. Crowe (bag strap slung over his shoulder) greets participants at the Half-Earth Day event as a clip from EarthxTV's “Wild Wonders with Brooke” plays in the background . [Photo: Rick Baraff]

Half-Earth Day wasn't the organization's only event last week.Held on the eve of the festival 2023 EarthX Film & Music Festivalwhich took over Oak Cliff last weekend with documentaries and live music performances at the historic Texas Theater, the restored Arts Mission Oak Cliff, and the Kessler Theater.

The festival kicked off with “Common Ground,” a feature-length documentary narrated by Rosario Dawson, Laura Dern, Jason Momoa, and others that delves into the regenerative agriculture movement.

EarthxTV is the main focus of the Half-Earth Day event

EarthxTV's Rajan Singh and Dan Russell speak at the EarthX Half-Earth Day event. [Photo: Rick Baraff]

Still, much of what was announced during the Half-Earth Day event focused on EarthX Media, specifically EarthxTV, an ad-supported linear entertainment network dedicated to environmental sustainability 24/7. EarthxTV's programming includes hundreds of hours of original and acquired series, as well as short films and feature-length documentaries focused on “stories that matter.”

A year ago, Dallas Innovates wrote about the launch of EarthxTV and its rapidly growing distribution. In August 2022, the network launched on Sky and Freeview in the UK. In October 2022, Charter's Spectrum TV Select video package will be available as part of the Spectrum Select entertainment package, as well as the network's NCTC affiliation agreement. The network was also scheduled to appear on television screens around the world. Europe By the end of 2022 through a partnership with M7.

Drone photo of the EarthX Half-Earth Day celebration venue as guests begin to arrive. [Photo: Rick Baraff]

Network now available in 60 million households in over 70 countries

Dan Russell, who was recently promoted to CEO of EarthX Media in addition to his role as president and GM of EarthxTV, spoke at the Half-Earth Day event and mentioned additional ways to watch the network.

“You can see us on Direct TV channel 267,” Russell said. “You can watch us on Channel 139 on the Spectrum. You can watch us on AT&T U-Verse on Channel 1267. If you don't have cable or satellite, just download the Fubo app and access the Earth X TV app .”

Rajan Singh, vice president of global distribution for EarthxTV, introduced Russell and teased the live auction and live entertainment that will be held later in the evening, as well as representatives from the Dallas Mavericks to provide some of the auction items. He said he was waiting.

Singh also drew the audience's attention to the video monitors installed throughout the grounds, playing EarthxTV content, EarthX videos, and more.

But Russell's exit left behind some big news, including the fact that EarthxTV is now available in 60 million homes in more than 70 countries around the world. The CEO said the network is available in North America, Europe and the United Kingdom, and “we hope to actually conquer the entire Western Hemisphere very soon.”

“In our first year, we produced 12 very high quality original series, totaling between 500 and 600 hours. [of programming] This includes some very strategic acquisitions that we've made. We've introduced you to some of the best characters television has to offer in the form of: lance the killer bee catcher, Pastor Gadget's Garagea heavy metal marine biologist known as Pufferfish [who hosts Ocean Wonders]And a bunch of great characters who are authentic and dedicated to communicating environmentally related issues to the public. ”

“But basically, this is television, so they're fun,” Russell said of his network's talent.

Mr. Russell also recently EarthX News“The world's only authentic news series” that is 100% specialized in environmental news.

The CEO said the network's “raw, lean, mean team” of 20 to 25 people is building “something very special and long-lasting.” One way he does that is by creating a signature event.

“We introduced stunt weeks; [have gotten] Check out some of our top-rated titles like Snake Week, Wild Weather Week, and Ocean's Week. And there's a lot more to come. ”

A scene from the EarthX Half Earth Day event. [Photo: Rick Baraff]

EarthxTV series renewal

A network isn't a network if there's nothing to watch. That's why the EarthxTV team has been busy re-signing series these days. According to Deadline.com, the network said he renewed and restarted the series for three episodes in August. Brooke and the Wonders of the Wildand ocean wonders, These new programming seasons will launch in 2023 and 2024, with the first two programs airing in all EarthxTV global markets. ocean wonders Available to viewers in the United States.

Stephen Evans, Director of Partnerships and Sponsorship Development at EarthxTV, says the network is growing rapidly and is “the world's only entertainment network dedicated to the environment and sustainability.”

“EarthxTV is essentially a startup, growing at a very steep hockey stick curve for a television network,” Evans told Dallas Innovates the day after Half-Earth Day. He noted that television industry insiders have described the network's distribution and viewership growth “in just the first year” as “amazing.”

Evans said the network's programming is broadcast to the world “right here in Dallas, Texas” and offers “a robust library of unique, exclusive, character-driven programming.”

One piece of work that Evans is particularly excited about is EarthX News.

“We're very proud of it. It's produced in New York City, and we currently have four episodes in production,” Evans said. “It airs every Monday night.” This news program can be viewed in prime time when it first airs, and then the network plays it eight to 10 times a week and at other times throughout its schedule. Masu.

Movies and television have been a longtime focus for Tramell S. Crowe

EarthX founder Trammell S. Crowe (left) at the Half-Earth Day event. [Photo: Rick Baraff]

Evans noted that film and television were a big focus for Trammell S. Crowe long before EarthxTV was launched.

“I like to point out to people that when he worked at Crow Holdings, he built two buildings, he built a studio in Las Colinas. And he built Infomart,” Evans said. he said.

“when [Crow] He wanted to build a studio in Las Colinas and make Dallas a third coast for film production. He always had the media bug. He has been on these two courses of his, and now they are one. ”

Evans said the Half Earth Day event was “widely attended by leaders in the North Texas environmental community,” including Dallas City Council members, representatives from the Trust for Public Land, the Sierra Club and many other organizations.

He said those in attendance on the night had a range of environmental issues on their minds.

“It's great to see everyone because everyone's coming at it from a different direction,” Evans said. “Sometimes it's wildlife conservation. Sometimes it's parks. Sometimes it's Trinity Forest. Different people working on different things.” We were able to exchange and find ways to work together,” he added.

Other announcements

Other important headlines from Thursday's Half Earth Day event:

• annual EarthX Expo Due to renovation work at Fair Park, the event will not be held in 2024.
• 2024 EarthX Conference Conference However, the event will still take place and will be held at the Hilton Anatole Hotel in Dallas from April 22 to 26, 2024, and registration is already available here.
• The next EarthX Expo will be held in April 2025 in Dallas.