©Reuters.
WYOMISSING, Pa. – ESPN BET, ESPN's sportsbook, has officially launched in North Carolina, coinciding with the opening of the state's legal sports betting market. The platform, operated by PENN Entertainment (NASDAQ: PENN), is currently accessible in 18 states and offers a variety of betting options across sports and leagues around the world.
To commemorate this, ESPN BET will host a celebratory event featuring ESPN personality Stephen A. Smith at a rally in Charlotte on Friday. The event promises free refreshments, music and activities along with the excitement of March college basketball.
PENN Entertainment CEO and President Jay Snowden expressed enthusiasm for the launch, which is the first in partnership with ESPN. He acknowledged the efforts of the North Carolina Lottery Commission and other stakeholders to establish a legal market.
Mike Morrison, vice president of ESPN BET and ESPN Fantasy, emphasized the importance of this launch for North Carolina fans, noting the service's expansion since its initial launch in November.
PENN secured market access in North Carolina through a partnership with Quail Hollow Club, a renowned private golf club in Charlotte. ESPN BET is also the exclusive official betting operator for the Wells Fargo Championship, a PGA Tour event held at Quail Hollow Club in May.
This news is based on PENN Entertainment's press release statement.
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