European lessons in paid subscriptions

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  Gum
  

  Sesamy, a monetization tool for publishers, released a case study showing how its tool “partially paywalled” podcasts. Kvartal, Swedish magazines, and other clients in the UK and Italy. There's a lot to learn. Purchasing the entire season in advance seems to work well (only 15% want to pay monthly). Amazingly, the conversion rate was over 10% of her subscribers. Also, 70% of users preferred to pay with his Swish, Sweden's popular mobile payment system, instead of paying by card.

  • For this magazine, more than 15% of new subscribers came through podcasts, and some of its programming was available only to subscribers. This is a significant improvement over previous models. Kvartalsaid Rudde Helberg, CEO of . “We have strong reason to believe that our premium His podcast is a much greater driver of subscription conversion than this number indicates.”

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  Aan
  list NR
  triton digital
  

  February’s Australian Podcast Ranker has been announced by CRA and Triton Digital. LiSTNR is the #1 reseller. ARN's iHeartPodcast Network Australia is the #1 publisher by monthly listeners. ABC ranks #1 in total downloads.

  • Year-over-year, LiSTNR network downloads are down 9%. ARN's iHeart is down 29% – Australia is also not affected by Apple's iOS 17 changes.

• Podcast website creation tool Podcastpage now has an AI-powered writing assistant. You can use it for headings, titles, or entire blog posts.

Transfer and employment

• Jonathan Aspinwall, who has been running BBC News podcasts, will become editor-in-chief of the broadcaster's analytical news program Newsnight. There is no news yet regarding his replacement as executive producer of the BBC News podcast.

Tips and Tricks – Use Memberful

• John McDermott posted 5 Ways to Grow Your Podcast in 2024. One of his ideas, “Dating Taylor Swift,'' seems to be slightly beyond our capabilities at the moment, but if you think about it, our editors have compared it to Tom Hiddleston. He looks exactly like him, but he's 10 years older, has gray hair, and didn't have a notable acting career. So maybe there's a chance?

• Have you heard about Podcasting 2.0 but aren't sure what it is? I hope this helps.

Podcast News – Airwave

Part of the Airwave Podcast Network: fast company daily Fast Company is committed to delivering stories, tips, and advice on how employees, managers, and businesses can work smarter, all in under five minutes every weekday. In yesterday's episode, he shared his five things that great bosses have in common.

If you watched the Oscars and got excited about creative processes and creators across all industries. icon The show provides insightful discussion and insight into the creative minds behind some of cinema's most influential works.

buzz cast This week we're featuring the Acquired podcast. They say this podcast is unconventional in that it takes the time to do thorough research and has found great success from it.

In a highly competitive category that we believe is newsworthy, Heinous – Asian true crime podcast Nominated for Ambies. The show is produced by his 1 Up Media and MediaCorp in Singapore and is the only non-US production to earn a nomination in this category.