Texas supermarket giant HEB has built its first Joe V's Smart Shop in Dallas.
The event was held Dec. 20 at the store's location at 4101 W. Wheatland Rd., according to a release. Held in south Dallas, it featured comments from HEB leaders and other community leaders.
This is HEB's first Joe V's Smart Shop in DFW and the first Joe V's Smart Shop location outside of the Houston area.
The location is scheduled to open in late summer 2024.
Joe V's Smart Shop was founded in 2010 and has nine stores in the Houston area. The company describes this as an “innovative” pricing format, which is a good word for discount, and a “uniquely curated assortment,” which is a nice way of saying it has a smaller selection than his usual HEBs. are doing.
They have opened two stores in the Dallas area, both on the south side of I-30. His store at 4101 W. Wheatland Rd. on Highway 67 is scheduled to open in late summer 2024.
A second store will open at 5204 S. Buckner Blvd. Located on the corner of Samuel Street, it is scheduled to open in spring 2025.
Joe V's is smaller and has a smaller selection than a full-size HEB, carrying about 9,000 items compared to 37,000 items at traditional supermarkets.
Future features include:
- Tortillas made in-store at HEB Bakery
- HEB Sushiya Sushi made in-store
- Chef-designed HEB meal simple platter
- Bread and pastries baked in-house
Each store is typically 55,000 square feet and employs approximately 150 people.
“With the introduction of Joe V’s Smart Shop to Dallas, we further strengthen our long-standing presence in the region and continue our commitment to serve more customers in this dynamic and growing region of Texas. We are pleased to be able to strengthen this partnership,” said Roxanne Orsak, HEB Chief Operating Officer.
In the DFW area, HEB has opened stores in Frisco, Plano and McKinney. His other HEB stores that the retailer has officially registered in the metroplex are in Melissa, Prosper, Rockwall, Alliance/Fort Worth, and Mansfield.
