critically acclaimed podcast what happened to me is pleased to announce its first headline sponsorship with Uber's advertising department. The collaboration will run for six months and feature his 30-second Uber spot in the first two minutes of each episode, released every Wednesday.
This partnership aligns perfectly with the podcast's theme of personal and professional journeys, and resonates with Uber's global reputation for powering travel around the world.
This partnership provides an opportunity for Uber to connect with relevant advertising and marketing professionals and increase awareness of its advertising products. The global rollout of “How I Became” across platforms such as YouTube, Spotify, Apple Podcasts, Google Podcasts and Amazon Music provides Uber with a unique channel to engage with consumers.
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In “How I Became,” our partnership with Uber represents a synergy of values and purpose. Known for delving deep into the life journeys of its guests, the podcast finds the right partner in her Uber, a company essential to physical travel around the world.
In the premiere episode under the new partnership, Karen Blackett, OBE, tells the compelling journey to become WPP's UK president, interweaving her personal experience as a single mother struggling to provide for her son. I will tell you. Her unique management style, approach to building trust and relationships with her CEOs across WPP, and her tenure at Group M have led to her advancement in the industry, deeply motivated by her desire to provide for her son. period, and the key relationship with the CEO and effective profit and loss analysis. This story not only showcases Karen's amazing accomplishments and leadership qualities, but also showcases her dedication to blending her personal efforts with professional excellence, and her success in the business world. It provides listeners with a multidimensional view of success.
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