The Interactive Advertising Bureau will host the 2024 IAB Podcast Upfront next month to spotlight podcasting. The all-day event gives publishers the opportunity to showcase their lineup and discuss new projects with brands, agencies, and media buyers. The event will be held in New York on May 9th and will be sponsored by 18 podcast companies. IAB will also continue to offer virtual options.
“Looking back over nearly two decades of evolution, podcasting has positioned itself as a dynamic medium, and IAB has been at the forefront of connecting buyers and publishers, building trust and growing investment.” IAB Digital Audio said Matt Chapo, Director of Video. said in the announcement. “At this year's IAB Podcast Upfront, expect presenters to highlight the latest monetization opportunities, technological advances for brand safety and suitability, and introduce exciting new content. ”
Participating companies include Wondery, iHeartPodcasts, Acast, NPR, ESPN, Good Karma Brands, SiriusXM, Libsyn Ads, Paramount, Seekr, WNYC Studios, Pod Digital Media, Cumulus Podcast Network, Better Collective, The Daily Wire, Claritas, Sonoro Global Contains Media. , YAP Media Network.
In addition to individual company presentations, the IAB Podcast Upfront will also feature panel discussions and the publication of the industry group's 8th annual IAB U.S. Podcast Advertising Revenue Study prepared for IAB by PricewaterhouseCoopers . This report quantifies annual podcast ad revenue generated over the past year and shows how podcast ad revenue has more than doubled since 2020.
“With engaging programming and a loyal listener base, podcasting has established itself as a market powerhouse, engaging more than 135 million Americans each month,” said IAB Chief Executive Officer. says David Cohen. “There has never been a better time for brands to define the next era of growth for streaming brands, staking their claim on both audio and podcasting.”
The 2024 IAB Podcast Upfront will be hosted by author Jenna Kutcher. gold digger Entrepreneur Rachel Rogers is the host of the podcast. hello seven Podcast. Both hosts' podcasts can be found on the YAP Media Network.
