Apple is pushing ahead with its podcast monetization program, which offers subscriptions to premium programming in exchange for a cut of profits, as the Justice Department comes under scrutiny for allegations of abuse of power in other areas. It can lead to confusion. .
As it stands, Apple Podcasts offers a coveted promotional spot at the top of your feed. To secure this top placement, creators traditionally submit their shows through a formal application process. However, a more direct way to gain this exposure involves joining an Apple Podcasts subscription that allows him to sell premium his content through the app.
Recent observations have revealed that a significant portion of the podcasts featured in the “Browse” carousel in the Apple Podcasts app are part of this subscription service.according to semaphoresPodcast industry insiders have revealed that Apple is encouraging creators to sign up for subscription programs as a strategy to secure promotional space.
While not all of the top shows are part of the subscription, Apple is said to be actively recruiting creators to the service, offering enhanced app features and reserved spots on the carousel.
Apple's dominant interface and the challenge of standing out among the crowd of podcasts makes the app's top banner an important promotional tool. However, Apple's subscription model reduces his 30% of subscriber revenue in the first year and his 15% thereafter, giving it significant profit margins compared to competitors like Substack and Patreon. .
The company's new approach to subscriptions signals a push toward a model that benefits both Apple and content creators, despite the lack of third-party advertising and the podcast service's history of no monetization. There is.
