Written by Weston Brush
Jason Kelce just retired from the NFL after making over $80 million playing for the Philadelphia Eagles.
Pro Bowl offensive lineman Jason Kelce retired from the NFL on Monday after 13 seasons with the Philadelphia Eagles, but will continue his burgeoning career as a podcaster.
Jason and his brother Travis Kelsey's podcast, New Heights, launched in September 2022 and regularly ranks No. 1 on various podcast charts on Apple (AAPL) and Spotify (SPOT). and is reportedly being bought up by media brands. According to a report from Bloomberg News last week.
The market for top podcasters has been strong in recent years, so a new contract for the “New Heights” show could be huge. Last month, comedian and UFC commentator Joe Rogan renewed his contract with Spotify for an estimated $250 million, and his podcast “SmartLess,” hosted by actors Jason Bateman, Sean Hayes, and Will Arnett, was added to Amazon. (AMZN) to SiriusXM. (LSXMK) signed a $100 million contract.
“Companies want the Jason and Travis Kelsey podcast because of the deep connection they have with their audience,” Eric Silver, head of development at podcast collective and ad sales company Multitude, told MarketWatch. “That’s the most important thing about podcasting.”
But with top podcasts garnering multi-million dollar deals, what kind of pay can the staff of 'New Heights' expect?
“I wouldn't be surprised if it was about the same as SmartLess. I wouldn't be surprised if it was $100 million,” Silver said, comparing the current podcaster market to the free agency and transfer periods in sports. he said while doing so.
The podcast industry has moved away from exclusivity in recent years. For example, popular shows like “The Joe Rogan Experience” and “Call Her Daddy” were once available only to Spotify subscribers, but are now available on multiple platforms.
Contracts vary by industry, but the companies paying Kelces for “New Heights” will likely be most interested in advertising fees, Silver said. Essentially, companies like Amazon (AMZN), Spotify and iHeartMedia (IHRT) pay the owners of “New Heights” a set amount of money in exchange for a cut of the revenue the show earns from advertising and future branding. You'll end up keeping all or most of it. Good value.
The podcast was already a big hit among soccer fans, but it received an extra boost last year when Travis Kelce started dating pop music superstar Taylor Swift, increasing interest in the show and listeners. Increased.
Companies interested in paying for the rights to “New Heights” would likely want the Kelses to invite Swift to appear on the show, but she hasn't done so yet. “They can do it,” Silver said.
Jason Kelce, 36, earned $81.7 million in salary during his 13-year NFL career, and Travis Kelce, 34, earned $76.9 million in his 10-year career with the Kansas City Chiefs. , was promoted for the second time. Last month, they won back-to-back Super Bowl trophies. These numbers do not include sponsorship and podcast funding.
Representatives for Kelces did not immediately respond to MarketWatch's request for comment.
See also: Caitlin Clark turns pro; Why would she earn more money if she stayed in college for another year?
The six-time All-Pro center announced his retirement in a 45-minute press conference Monday in which he thanked the City of Brotherly Love. his wife Kylie; And former coach Andy Reid is currently coaching his younger brother with the Chiefs. Jason Kelce finished his career with 193 regular season games and one Super Bowl ring.
“It's always been a goal of mine to play my entire career in one city,” Jason Kelce said. “Even if I tried, I couldn't have had a better dream.”
Read more: EA's upcoming college football games are 'exploiting' players with $600 payments, says expert
-Weston Brush
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03/05/24 1353ET
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