Joe Rogan's hugely popular podcast not only drives millions of listens to his show on Spotify, but also music streaming from guests featured on “The Joe Rogan Experience.”
One of the themes behind Spotify's investment in podcasts is that they increase engagement on the music side of the home. According to the company, users who listen to podcasts listen to more music on average. Spotify has now released new statistics that demonstrate the flywheel effect associated with Rogan's show, which has more than 14 million followers on the platform.
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Grammy Award-winning blues guitarist and singer Gary Clark Jr. appeared as a guest on “The Joe Rogan Experience” on Friday, March 22nd. Clark Jr. joined Logan for his performance in conjunction with the release of his latest album, “JPEG RAW.” The song “Habits” from the new album will be streamed live in the podcast studio – premiered on Rogan's show. (Watch the clip at this link.)
As a result, Clark Jr.'s music has seen a significant increase in consumption on Spotify. In his 72 hours after Friday's episode was released, Clark Jr.'s streaming numbers were up 180% in the U.S. and 150% worldwide compared to her daily average in March.
The reaction from JRE fans was even more enthusiastic. On Spotify, streaming of Clark's Junior's music increased by 500% worldwide within the same 72 hours among listeners of “The Joe Rogan Experience.” Additionally, Spotify recorded an 80% increase in the number of user-generated additions to the artist's “Habits” playlist worldwide. (Spotify declined to disclose stream numbers, only the percentage increase.)
Logan's podcast is consistently No. 1 on Spotify's U.S. charts and has topped the year-end rankings for the past three years. Under Rogan's $250 million contract renewal with Spotify announced last month, “The Joe Rogan Experience” will no longer be available exclusively on Spotify (which had exclusive distribution rights for three years), and the company will no longer be able to distribute it. It will manage advertising sales.
Rogan's “impact and impact extends beyond the podcast, and Gary Clark Jr.'s appearance is an important part of our mission to demonstrate how opportunities across our platforms lead to success for all creators involved.” This is one of many examples we've seen,” a company representative said. variety.
Spotify touts Alex Cooper's “Call Her Daddy” as having a similar effect, with the company saying that the number of streams of her musical guest's song doubled in the 48 hours following her podcast appearance, and even increased by 4. It has more than doubled.
Following his new deal with the streamer, Rogan has released a Spotify playlist of hype songs he's collected over the years in preparation for the show. His Green Room playlist currently includes 351 songs, totaling over 24 hours, and Spotify is naturally hoping this will increase music streaming usage.
At the same time, Rogan has been controversial with his podcast, causing headaches for Spotify. This includes artists such as Neil Young and Joni Mitchell boycotting Spotify in early 2022 over Rogan's anti-vaccination issues. Young and Mitchell have been bringing their music back to the platform in recent weeks, as “The Joe Rogan Experience” is no longer exclusively available on Spotify.
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