Independent auditors selected Lincoln as a top provider, highlighting features of both annuity and life insurance products.
Radnor, Pennsylvania, March 26, 2024–(Business Wire)–lincoln financial group (NYSE:LNC) today announced that it has been recognized by DALBAR, Inc. for excellence in pension illustration and life insurance website experience. DALBAR is the leading consumer experience auditor for the financial services industry.
This recognition marks the fifth year in a row that Lincoln has won DALBAR's Pension Illustration Excellence Award, after reviewing 17 illustration categories from 11 major pension companies. Lincoln's illustrations were recognized as “a complete and very comprehensive picture of how pensions can address problems.” [current and prospective clients] needs. “
Lincoln is also one of the top insurance carriers recognized by DALBAR's annual review of the website experience for universal life insurance customers. According to DALBAR, “A consistently high-scoring provider, Lincoln topped the charts for consumer portal ease of use.”
“As consumer needs and preferences continue to evolve, the experiences we provide and the ease of doing business with organizations are just as important as the products and solutions we offer,” said Executive Vice President and CEO said Chief Marketing Officer Kathy Kavanaugh. Individual solutions and brands. “Lincoln is honored to have been selected by DALBAR, an expert in this field, for our continued commitment to providing a superior experience for consumers and financial professionals.”
About Lincoln Financial Group
Lincoln Financial Group helps people plan, protect and retire with confidence. As of December 31, 2023, approximately 17 million customers trusted our guidance and solutions across his four core businesses: Pensions, Life Insurance, Group Protection and Retirement Plan Services. As of December 31, 2023, the company's end-of-year account balance was approximately $295 billion, excluding reinsurance. Lincoln Financial Group, headquartered in Radnor, Pennsylvania, is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. For more information, please visit LincolnFinancial.com.
Lincoln insurance products are issued by Lincoln National Life Insurance Company, Fort Wayne, Indiana, and in New York by Lincoln Life & Annuity Company, Syracuse, New York, and are sold by broker-dealer Lincoln Financial. Distributed by Distributors, Inc.
Lincoln National Life Insurance Company is not authorized to solicit or solicit business in New York State.
LNC-6490778-031924
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