exclusive
Mail Metro Media is launching two entertainment podcast series as part of its efforts to reach new audiences across audio and video platforms.
The news comes as 17% of consumer publishers surveyed by the Online Publishers Association expect audio and podcasts to be the biggest driver of growth over the next three years.
AOP Survey: Digital publishers expect growth in podcasts and e-commerce
new podcast, Go straight to the comments and Side barwas announced to advertising partners at an event on Wednesday, with the former set to launch in the coming weeks and the latter in March.
Hosted by YouTubers Archie Manners and Joshua Peters, Go straight to the comments MailOnline's comments section will feature celebrity guests reacting in real time.
meanwhile, Side barHosted by Richard Arnold, the event brings together celebrity guests to discuss trending articles and scoops from MailOnline's Celebrity Sidebar.
As part of a new focus on audio and video, daily mail and Metro Appointed former publisherguardian Last year, sales director Guy Edmunds took on the newly created role of media director for video and podcasts, and Jamie East became head of podcasts.
East said the new show is in the publisher's “first phase of podcast releases,” and has been “specifically developed” to appeal to the publisher's existing audience and attract new, avid listeners, while also offering an email newsletter. – Said it would put Metro Media “firmly on the map.” He is one of the top publishers in the podcast field.
Dominic Williams, chief revenue officer at Mail Metro Media, said: “Audio and video are a real focus for us right now as a business from a consumer and commercial perspective. are in a great position to grow their valuable audience on the platform.
“The launch of these two new series couldn’t be more fitting for MailOnline, creating exciting new opportunities for our advertising partners. This is an exciting step in our ambitious AV journey. .”
