They're not just looking for profits, they're also looking to fill technological gaps in their business operations. Other investors can also learn from their actions.
Need tips on where to invest in proptech/? Check out where big companies are publicly putting their money to work.
Marcus & Millichap has implemented technology from two different vendors as San. Fernando Valley Business Journal Recently reported. In November, the company announced a partnership with Archer, which develops predictive acquisition software for multiple property types. According to a press release from Marcus & Millichap at the time, the relationship included not only an equity investment in Archer, but also the use of technology by Marcus & Millichap.
“We value Archer's technology and the strategic benefits it provides to our brokers and clients, and we took the opportunity to expand our partnership with an equity investment,” Marcus & Millichap said. Western Division Chief Operating Officer Richard Matricaria said in prepared remarks at the time.
In December, the brokerage made an equity investment in EquityMultiple, a provider of real estate financing and investment technology. “With our investment in EquityMultiple, MMI will further expand our suite of capital sources and solutions, creating synergies to drive the acquisition, recapitalization, and restructuring needs of any commercial real estate transaction. ” said J.D. Parker. Marcus & Millichap's eastern chief operating officer added in prepared remarks at the time that the company is “strategically investing in proptech ventures.”
Marcus & Millichap also has participation from other major CRE firms. The company's venture arm, JLL Spark, said it has invested more than $390 million in more than 50 early-stage proptech startups. Colliers has a venture portfolio for strategic investments in “emerging technology companies across the real estate value chain.” The portfolio includes over 20 companies.
Obtaining investment tips from such activities is both easy and not easy. Large companies regularly issue press releases about their latest investments, but if they don't, companies that have received equity investments may do so. Therefore, information is often easily available.
The difficult part may be actually making the investment. Companies that are still considered emerging technology companies are typically privately held. To invest, you need to become an accredited investor and then find your way, possibly directly or through a venture fund. Over time, some companies may go public, in which case tracking them and doing additional research over time will help you take an informed investment view. You can get it.
