WASHINGTON (January 31, 2024) – The National Association of REALTORS® (NAR) today announced the sixth installment of its “That’s Who We R” national advertising campaign, educating consumers about what REALTORS® can do for them. I was able to see firsthand if it was possible.
“This campaign is extremely focused on the value that agents, who are REALTORS®, bring to consumers across the country,” said Nicola Esposito, 2024 Chair of the NAR Consumer Communications Committee. “We emphasize our REALTOR® expertise by achieving moments of authentic connection with our clients, even in the midst of a stressful and unknown process.As a REALTOR®, we at NAR It is important to me to demonstrate that the campaign is genuine. We are building partnerships with our buyer and seller customers.”
Through visual, audio, and digital storytelling, NAR's campaign showcases REALTOR®'s commitment to the crowded real estate industry, including its commitment to the REALTOR® Code of Ethics, access to professional resources, and, most of all, unparalleled expertise in its markets and communities. We focus on what sets us apart from others. They live and work.
“There is no substitute for the expertise, market knowledge, and commitment to ethics that define what it means to be a REALTOR®,” said NAR President Kevin Sears, a broker with Sears Real Estate in Springfield, Massachusetts. Ta. “I am proud of the work our 1.5 million members do every day to serve our customers, whether they are expanding families or couples looking to downsize, first-time buyers and businesses. and entrepreneurs looking to grow. This campaign spotlights those stories.”
New creative highlights different points along the way to buying or selling a home. By leveraging a variety of characters, locations, and scenarios, Spot strengthens the consistency of his REALTORS®, agents, who are at the heart of each transaction. In each scenario, viewers can see how agents, REALTORS®, put their clients first and do their best all the way to the closing table and beyond.
“In today's rapidly evolving real estate landscape, buyers and sellers need professionalism and expertise now more than ever,” said NAR Interim CEO Nikia Wright. “As REALTORS®, our agents strive to make the dream of homeownership a reality for clients across the country, providing unparalleled value every step of the way.”
This year's advertising campaigns will be seen across modern touchpoints, including broadcast and streaming platforms, online and terrestrial audio, social media, and custom content partnerships.
The first wave of spots features the storyline “Process”.
“First Time Buyer” Season 4
The campaign, which focuses on the value of REALTOR®, is complemented by the fourth season of NAR's documentary series “First-Time Buyer,” now available to stream on Hulu and FirstTimeBuyer.realtor. Filmed in Chicago, Oklahoma City, and Tulsa, his NAR unscripted television series follows individuals and families on their first-time home buying journeys, and his REALTORS help buyers secure the home of their dreams. ® emphasizes the essential role of This series uses practical examples to demystify complex concepts such as HUD and VA loans, strategies for building equity, and the unique complexities of purchasing a condominium.
“NAR is committed to sharing the authentic and relatable values of REALTOR® with a wide range of consumers, and our 'That's Who We R' campaign does just that,” said NAR's Chief Marketing Officer. and Suzanne Bouhia, Head of Communications. “'First Time Buyer' goes a step further, layering valuable education with fun storytelling. It's a resource for anyone looking to buy their first home.”
All episodes of the past three seasons of “First-Time Buyer” are also available to stream for free on YouTube, Facebook and FirstTimeBuyer.realtor. For more information about NAR's “That's Who We R” national advertising campaign, visit ThatsWhoWeR.realtor.
About the National Association of REALTORS®
The National Association of REALTORS® is the nation's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. The term REALTOR® is a registered association membership mark that identifies real estate professionals who are members of the National Association of REALTORS® and subscribe to its strict code of ethics.
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