DALLAS — The lights at AT&T Stadium will shine even brighter on the Dallas Cowboys Cheerleaders after it was announced Thursday that a new documentary series about the iconic franchise will premiere on Netflix.
The docuseries, titled “America's Sweetheart: Dallas Cowboys Cheerleaders,” is directed by Emmy Award-winning director Greg Whiteley and Wang, known for creating the popular Netflix sports documentary series “Cheer.” It was produced in association with Potato Productions and Broadwalk Pictures.
According to an article on Netflix's Tudum, the show will follow the personal stories behind the uniforms throughout the 2023-24 season, from auditions to the NFL playoffs.
“The access and creative freedom we need to create the kind of work we want to create doesn't come easily, especially when you're working with a brand as big as the Dallas Cowboys,” Whiteley said. told Netflix. “To their infinite credit, the Cowboys gave us unfettered access and left us alone for the year we filmed DCC. As a result, American Pop We were able to faithfully recreate one of culture's oldest and most beloved organizations.”
Charlotte Jones, executive vice president and chief brand officer of the Dallas Cowboys, president of the Dallas Cowboys Cheerleaders and daughter of team owner Jerry Jones, said in a statement to Netflix that the team is fully DCC He said he wanted to share his experience with his fans.
“We knew that the opportunity to transparently share our season's journey and the emotions, challenges and joys we experienced along the way was exactly what our fans and viewers wanted,” Jones said on Netflix. told.
Netflix has not announced an air date, but a spokesperson for the streaming service said the docuseries will premiere this summer.
This is not the first time the Dallas Cowboys Cheerleaders have been featured on a television series. From 2006 to 2021, the team aired a reality show on his CMT called “Dallas Cowboys Cheerleaders: Creating a Team.” The show followed the audition process and training camp as coaches narrowed the team down to the final roster.
