media leader podcast
In-game advertising has proven to be a difficult problem for brands and marketers to solve. But are agencies properly set up to take advantage of the medium's burgeoning potential?
Rhys Hancock is a technology, media and entertainment consultant who previously worked at Epic Games and before that co-founded Metaverse Studios and agency Metavision.
In a conversation with host Jack Benjamin, we give our take on whether agencies are a good fit for planning and purchasing game inventory.
“I don't think the separation between creative and media will last much longer in games,” Hancock said.
Listen below and click “Subscribe” to ensure you get future episodes wherever you want to listen to podcasts.
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7:05: Learn more about essential and immersive in-game advertising options
11:20: A successful in-game advertising campaign
17:06: Is an agency suitable for running gaming campaigns?
25:50: The future of gaming — VR, cross-platform and cloud gaming, shoppable games, generative AI
This episode was edited by our production partner Trisonic.
