media leader podcast
Host Ella Sagar is joined by reporter Jack Benjamin and columnist Nick Manning to discuss the past week's hottest topics in the media industry.
The trio investigates the “Forbesgate” scandal and the overreaching efforts of marketers and publishers to reduce wasted advertising dollars on advertising sites.
We also discuss March box office numbers, News Group Newspapers' latest financial results, and how publishers and influencers are experimenting with SMS to engage with their audiences.
Listen below and click “Subscribe” to ensure you get future episodes wherever you want to listen to podcasts.
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00:26: Controversy over the definition of what constitutes an “advertising” website.
09:52: What the Forbes and MFA scandal means for the state of the digital advertising market.
23:05: An event focused on the future of brands and the future of audio and entertainment.
25:30: Quick hit: March box office numbers. Vevo's shoppable TV format. “The Avengers” from Havas Media Network UK. Publishers using WhatsApp.News Group Newspaper companies' mixed financial results
The Media Leaders Podcast is a twice-weekly show where our journalists interview the most influential people in advertising and media, as well as the next generation of future leaders and rising stars. We also review the biggest stories in the media and discuss the latest opinion pieces from our featured columnists.
