Yannick Bollore, chairman and CEO of Havas and chairman of Vivendi, Havas' parent group, discusses the company's financial returns, which turned from a €1 billion loss last year, and why Vivendi He spoke to Omar Oakes about how he is considering creating two different “cousins.” Havas, Canal+, a company focused on publishing and distribution.”
This interview also revealed:
- Mr. Bollore's views on how the Vivendi companies will be integrated
- Why he's committed to leading the company for another 11 years
- His media heroes and why he's passionate about advertising and media
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Bolloré…
Rebuilding: “It is easier to sell a company that is 100% owned by a private company than a publicly traded company. Therefore, there is no idea of selling anything at all. We believe in the potential for each asset to increase in value.” So I believe you can get better value.”
innovation: “Innovation is one of the key elements of Havas’ success. We are always funding innovation, whether it’s digital, data, technology and, today, artificial intelligence are key avenues for us. And I think that's a key reason why we're one of the best performing companies in the entire advertising industry.”
strategy: “Ten years ago, the industry was very siled. It wasn’t about holding companies, it was about networks that in most cases had a different name than holding companies, and very few people knew about it. Could not. [those names]. And today, it's all about integration. ”
