julia debes
kansas wheat
The podcast Wheat's on Your Mind details how communication efforts connect wheat farmers and consumers, farmers in Brazil, and more.
Whether you want to stay up to date on the wheat industry, hear from Kansas wheat farmers, or explore the wider world of wheat, the podcast Wheat's on Your Mind has the content for you. are available.
Hosted by Aaron Harries, Kansas Wheat's vice president of research and operations, the biweekly broadcast features wheat research projects, updates on the domestic and global wheat markets, policy news including tracking the upcoming farm bill, and wheat crop conditions. , discuss business decisions and more.
“'Wheat's on Your Mind' is intended to be both educational and entertaining, introducing the stories and people of the world of wheat,” Harries said. “We want to reach millers and consumers and everyone in between. Tune in today.”
Two recent episodes discuss the importance of a good communications strategy to promote the U.S. wheat industry, whether it's using analytics to better target consumers or connecting Brazilian and American farmers. Let's talk about gender.
Podcasts, agricultural related podcasts
The latest episode of “Wheat's on Your Mind” is a podcast about podcasts. Specifically, what started as a podcast to teach Brazilian farmers about American agriculture has evolved into a venture that connects people who want to push the boundaries of agricultural knowledge.
Agro Connection is a team of young Brazilian agricultural scientists who produce podcasts, social media, and guide professional international agricultural tours. Mr. Harries spoke with Carlos Pirez, one of the founders of AgroConnection, to learn more about the origins of this information-sharing effort and the recent work the group has organized for members of the Kansas Agricultural and Rural Leadership (KARL) program. I learned more about the trip. To the center of Brazilian agriculture.
The award-winning podcast began as a random idea discussed between friends over beers. Today, Agro Connection bills itself as an international information portal that connects people who want to explore the frontiers of agricultural knowledge. Agro Connections is an award-winning podcast with over 9,000 downloads of his 37 episodes in less than two years. Its YouTube videos have 4,600 subscribers and nearly 200,000 views. The group also runs two of his WhatsApp groups for about 500 Brazilian farmers, who share their daily information about American agriculture, including crop rotations, soil fertility applications, inputs, and techniques. Answering questions.
“There's a lot of good information that we can bring back to our country, so that was the main goal,” Pires said. “The idea was communication, because I had a passion for communication. My dream was always to get a professorship in the field of research and extension, and podcasting was just one part of that, and I wanted to do it in my home country. It was something I found as a way to connect with farmers.”
As an extension of this communication effort, Agro Connection began connecting Brazilian and American farmers. First, we took Brazilians working or studying in the United States on farm visits. More recently, it has pivoted to efforts to bring Americans to Brazil, including the Kansas Agriculture and Rural Leadership Program.
“Brazil is one of the leaders in the use of biologics and regenerative agriculture, so we have a lot of long-term records of cover crops and very healthy soils over many years,” Pires said. “So we want to get Americans there and spend some time there.”
Pires grew up in southern Brazil, where several members of his family worked in agriculture, and his original family can be traced back to their migration to Brazil from Italy. He recently earned his doctorate in agriculture and soil science from Kansas State University and will be taking the next step in his career this summer at North Dakota State University. To learn more about his story and his goal to connect farmers across the hemisphere, check out WOYM's About His Podcast.
Eating Wheat, Marcia Boswell
EatWheat.org is a website that tells stories about wheat farmers, educates consumers, and inspires creativity with wheat recipes. The initiative, which he started in 2017, aimed to bridge the gap between wheat farmers and consumers. In this podcast episode, Marcia Boswell, vice president of communications for Kansas Wheat, talks about how this wheat industry initiative uses innovative strategies and platforms to educate consumers about wheat, its benefits, and the growing process. I explained.
“Wheat farmers have successfully communicated the health benefits of wheat foods, including folate, vitamins and minerals, for many years,” Boswell said. “But what we haven't always done is tell the story of how that wheat gets to your table and the farmers who grow it. The main reason for EatWheat is to connect with consumers. It's about connecting farmers to their food, how it's grown and how it's delivered, and that's what we're trying to accomplish with this program.”
The shift in the media landscape from print to digital to targeted advertising has made it difficult for consumers to separate the wheat from the chaff when it comes to nutrition, farming practices, recipes, and more. EatWheat.org uses strategies such as search engine optimization (SEO) and analytics to better understand what information consumers want and to drive traffic to wheat-related content. Masu. Equally important to this effort is storytelling that helps connect consumers to the origins of their food, featuring farmer profiles and educational resources about wheat varieties and uses.
“The page that people visit the most is the 'Six Classes of Wheat' page,” Boswell said. “This site ranks highly on Google, which is good for us because it brings people to the site to learn more about the farmers, find recipes, and learn more about wheat. There are several other pages that are also very effective in learning about wheat and how it is grown.
Combining storytelling and analytics creates an opportunity to create engaging content for challenging platforms like TikTok and Instagram that inspires consumers about wheat foods. Kansas Wheat uses these learnings to communicate with a variety of audiences. This includes leveraging social media and digital content to target audiences with very different interests in Kansas' wheat industry, from farmers to international customers.
Whether you're a farmer, a consumer who wants to know where your food comes from, or someone interested in marketing your produce, this episode bridges the gap between farm and table. Provides rich insight into the power of effective communication. Watch now on WOYM Eat Wheat.
Subscribe to Wheats on Your Mind
Kansas Wheat promotes individual episodes on the organization's social media channels, but listeners must subscribe so they don't miss out on the excitement. Listeners can listen to the podcast anywhere, including Apple and Spotify. Or check out his website for podcasts at wheatsonyourmind.com.
