According to the latest data from Poddindex (Kantar Mediafacts), Podspace became Sweden's fastest growing podcast platform in 2023, with unique listener reach increasing by 21%. This growth rate is significantly higher than the average 13% observed across his four platforms measured (Podspace, Acast, Bauer Media, and Swedish Radio).
Today, Podspace announced that several of Sweden's leading publishers have partnered with Podspace Ads, its ad network for 15-30 second audio ads.
In 2023, the Podspace platform grew 21% to over 1 million unique weekly listeners. With this, Podspace has established itself as one of the leading podcast platforms in Northern Europe.
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“Rapid growth in a mature and competitive market is evidence that Podspace offers a unique service. The key was to make the platform and services primarily focused on large enterprise publishers, flexible and result-oriented. Podspace's right to exist is defined by the value we bring to both publishers and advertisers, which is deeply ingrained in our DNA and the way we do business. ” says Carl Frischau (pictured above), CEO of Podspace.
Podspace reports that some of Sweden's biggest publishers and creators have recently joined Podspace Ads, an ad network for audio ads. This move will give advertisers full or partial access to their inventory through Podspace's marketplace. Thanks to a recent surge in available ad inventory, Podspace Ads has become Sweden's second-largest podcast advertising network in less than a year since its launch in 2023.
“Media agencies are starting to realize the scale of our ad network and the results we can generate. As a result, we naturally become a key component of our customers' audio campaigns, which is great. There's been a lot of talk lately about the “podcast bubble.” But in reality, the podcast market is expanding rapidly, and Podspace is growing even faster than the market,” said Sales Director Lucas Vu.
Podspace Ads 2024 partners include:
- Bonnier News and its subsidiaries (newspapers Expressen, Dagens Nyheter, Dagens Industri, etc.)
- Amedia / Moderne Media Perfect Day Media
- Make Sense Media Kvartal
- NTM
About Pod Space
Podspace is a podcast distribution platform and marketplace focused on partnerships with professional publishers and creators. Through this platform, customers will have access to tools such as her CMS, hosting, advertising networks, campaign management, verified and audited statistics, and paywalled solutions. Podspace is platform agnostic, delivering content to all podcast players in the open ecosystem, and also offers special integrations with Apple and Spotify for premium content.
