A full-service Simmons Bank has opened in the space formerly occupied by a payday lender at Camp Wisdom, across from the $200 million Redbird redevelopment project.
Tim and Terrence Maiden, brothers and bankers and real estate developers from Dallas, are partially responsible for ramping up banking services around Redbird. Frost Bank will open a branch on the Red Bird property in 2021, and PNC is close to signing a lease.
Tim Maiden, director of market development for Simmons Bank, which has $27.6 billion in assets and operates in six states, said, “This region has historically been underbanked, but the customer potential is great and the market is growing.'' There are many opportunities.” “Banks are institutions that help build long-term generational wealth. We can make people's financial dreams a reality.”
The Simmons Bank, located at 3309 W. Camp Wisdom Road, provides personal and commercial banking, mortgage lending, investment and wealth management services. It is the newest of 232 stores, including 58 in Texas and 23 in Dallas/Fort Worth.
Tim Mayden has been hired to expand the bank's footprint south of Dallas, based in Pine Bluff, Arkansas. Knowing what his brother across the street was working on made the Camp Wisdom site fascinating.
Terrence Maiden, CEO of development company Russell Glen, has been working with owner Peter Brodsky to redevelop the Redbird Mall property for years. Previously, he worked on other developments in south Dallas, including Dallas-based Corinth Properties and a Walmart-based shopping center. Redbird has attracted new major medical and educational facilities, apartments, new retail stores, restaurants and services, including a Tom Thumb supermarket scheduled to open in 2025.
Tim Mayden was working at Frost Bank when initial plans were made for the San Antonio-based bank to open a branch as part of the Redbird Shops redevelopment. Another Simmons branch is under construction in Oak Cliff at Illinois Avenue and Hampton Roads.
The 45-year-old twin brothers grew up in Dallas and played football at Carter High School, graduating in 1996. They roomed together at Texas Christian University in Fort Worth, where they also played football.
The two have returned to their former home with a mission to give back and provide service to the community. They founded his Maiden Foundation in 2005, which focuses on working with young people of color in high school and college.
“Our parents encouraged us to have a sense of balance, compassion for those who don't have the opportunity, and community service,” Terrence Maiden said.
As the twins grew up, they often heard the saying, “To whom much is given, much is required.”
“We believe that,” Terrence Maiden said. “Although RedBird is a for-profit venture, we have a social impact that improves the lives of our communities.”
The Maiden Foundation hosts two annual events that have exposed more than 800 young people to active leadership.
The Elevate Male Leadership Academy is a week-long summer intensive program in partnership with UNT Dallas that provides life skills training to youth in south Dallas. The Inspired Male Leadership Summit is a spring program in collaboration with the University of Dallas that features success stories.
Tim Maiden is also an adjunct professor at UNT Dallas, where he teaches commercial banking. The program is accredited by the American Bankers Association, and graduates graduate with a minor in credit analysis. “This is a step up from a retail banking job and into commercial banking.”
“Our parents told us to leave our mark on our community,” Tim Mayden said. “We recognize that not everyone has it, which is why we want to support young men and tell them the sky is the limit.”
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