Who said podcasts are dead? SiriusXM announced Monday that it has signed a deal with the podcast company owned by Will Arnett, Jason Bateman and Sean Hayes, Bloomberg reports. It was reportedly worth $100 million over three years.
The deal brings SmartlLess Media, an Arnett, Bateman and Hayes company, and its eponymous flagship podcast to the satellite radio company.Plus, some other SmartLess Media podcasts such as: just jack and will, bad date, possession, and other special recordings and exclusive content will also be provided to the service. The company will also have exclusive rights to sell advertising related to the show.
SmartLess launched in July 2020 and has consistently been one of the most popular podcasts, featuring high-profile guests including President Joe Biden. Bateman (arrested development, ozark), Arnett (arrested development, lego batman movie), Haze (Will & Grace) are all famous comedians whose profile has risen over the years.
“At SiriusXM, we're proud to be home to the stars, and with Jason, Sean and Will joining us, those words have never been truer than they have been over the past few years. , we've doubled down on our podcasting efforts and added the following features: smartless“We are strengthening our position as a leader in podcasting,” said Scott Greenstein, president and chief content officer of SiriusXM. “This groundbreaking new collaboration demonstrates our ability to drive the growth of established podcasts while delivering unique value to our subscribers through exclusive content and events.”
A spokesperson declined to comment on the terms of the deal, Bloomberg reported.
SmartLess Media joins SiriusXM's podcast stable. Conan O'Brien needs a friend, pod save america and How was this made?
SiriusXM said podcasts play an increasingly important role in the new SiriusXM app, where users can read transcriptions, adjust playback speed, mark key moments and download episodes for offline playback. The company relaunched the app in December with a lower price of $9.99 in an effort to reach an audience beyond that of Drive Time.
