The secret behind Dale Earnhardt Jr.’s massive podcast brand – Dirty Mo Media

Dale Earnhardt's unyielding presence paved the way for his journey on the racetrack. Nicknamed “The Intimidator,” he created a uniquely aggressive image by which people identified him. Similarly, Dale Earnhardt Jr. had something of his own to offer. In addition to his fulfilling racing career, Junior also found attraction in his strong social media presence.

The brainchild of Dale Jr., Dirty Mo Media was born in 2013. But other people are credited with building this race talk empire. It also helped that Dale Jr. won the Daytona 500 after a 10-year hiatus. After taking home the Harley J. Earl trophy, Dale thought it would be a good time to create a Twitter account. And that small step has blossomed into a hugely popular podcast series.

Dale Earnhardt Jr. took Dirty Mo to the top.

Enthusiastic race fans are always looking for the latest motorsports information. And that access and abundance of information is largely due to the existence of Race His podcasts like Dirty Mo Media. In a recent video by Fox8 WGHP, Dale shows that his junior media company is the NASCAR information source fans rely on.

There were over 100 podcasts covering the Daytona 500, but Dirty Mo was one of the most popular, along with Dale Jr Download, Door Bumper Clear, Dirty Mo Dough, Speed ​​Street, Next Level, Dirty Mo Live, and Dirty It consists of seven different podcasts, including Mo Live. Burton Continuum.

Mike Davis, Dirty Mo's President and Executive Producer, gave us a sneak peek into what they do. “Dirty Mo has a specific purpose in the types of stories and identities we tell. I think it complements our industry.”

The media giant's statistics were driven primarily by Dale Jr.'s popularity. He was named NASCAR's Most Popular Driver 15 times. However, his temperament was not initially suited to show business.

“Dale Jr. was never an extroverted person, especially when he was driving. He was very popular and had many fans. But being able to have long conversations meant that It’s totally different from the way Dale Jr. was wired.” Dale's victory at Daytona in 2014 helped him come out of his shell and gave him the confidence to share his racing knowledge with the world.

Door Bumper Clear covers anyone away from the spotlight, including spotters. Host Casey Boat shared some insights. “They don't come to us for concrete facts, right? They come to us… for an opinion… in the garage because the fans can't see it every weekend. Maybe you want to hear the inside scoop on what's going on…sometimes that gets us into trouble.”

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Dirty Mo Media got its wings in 2014 and has been working tirelessly ever since. Fans are eager to hear Junior's words about racing and his father's legacy.

Dale Jr. talks about his father's memorable career

Last July, Dale Jr. introduced a new podcast series. “Becoming Earnhardt: 1979” Intellectual goodies for fans to enjoy include Dale Sr.'s build-up to his rookie debut with Osterland Racing. It follows Earnhardt's rise from a local semi-modified truck winner to one of Charlotte's top Late Model contenders.

“Actually, when my father made the contract with Rod, [Osterlund] It was in 1978, just four years and four months after his first victory on pavement. To give you an idea of ​​how quickly he rose through the ranks. ”

The research behind this podcast included the discovery of old newspaper clippings that Junior's grandmother Martha had saved. Another resource was a scrapbook owned by Dale, her senior sister, which focused on the 1979 season.

Dirty Mo Media provides fans and drivers with the most trusted base of NASCAR insights.

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